Lifecycle Marketing Best Practices: 33 Campaigns to Drive Customer Engagement

Lifecycle marketing isn’t just a buzzword—in fact, research has shown being consumer-centric pays for businesses. We’ve identified 33 winning customer engagement campaigns. It’s up to you to think of innovative ways to apply these to your business, keeping your unique customers and their activities in mind. (But don't worry; we're here to help.)

In this guide, you will learn:

  • What lifecycle marketing is and what the stages of the traditional funnel are
  • What the new way is to map customer journeys (and why it matters)
  • How to connect campaigns to each stage of the funnel using customer journey mapping

Take a deep dive into these 33 customer engagement campaigns and get the exclusive downloadable lifecycle marketing worksheet by reading the guide today.


Today’s top global brands are sending tens of billions of messages per month to over 5.5+ billion monthly active users (MAU) with Braze.