Brilliant Experiences, Channel by Channel

To build stronger relationships, brands need to ensure that they’re communicating in ways that really speak to each customer as an individual.

Every messaging channel (email, push notifications, in-app messages, and more) serves a different marketing need—making it essential for brands to embrace channel expansion in order to match the appropriate messaging channel (or combination of channels) to each person’s place in the customer journey.

In this guide, Brilliant Experiences, Channel by Channel, we’ll investigate how you can provide that relevant, personalized experience by arming you with all the Dos and Don’ts for every channel you use to connect with customers, as well as exclusive data on the ideal outreach frequency for each major channel. Read on to get up to speed on:

  • Email
  • Mobile channels (such as SMS, push notifications, and in-app messages)
  • Web channels (such as in-browser messages and web push notifications)
  • Over-the-Top (OTT) messaging
  • And more!


Today’s top global brands are sending tens of billions of messages per month to over 5.5+ billion monthly active users (MAU) with Braze.