Braze for Impact

The Braze for Impact Podcast #9: Visualizing Data

Team Braze By Team Braze Apr 4, 2019

Look at any just about any tech company job description these days and it’ll mention something about data. So what should you know? And how is the world of data changing? Here are some of the key takeaways:

Turning data into insights

You can have all the data in the world, but it’s worthless if you don’t know what to do with it. More and more companies are being proactive about finding ways to turn large stores of data into valuable business insights. How can you use data to better understand your users, your competition, and the marketplace? And how will issues of privacy factor into the way companies collect data?

Data gets accessible

It’s not just data scientists who need to understand how data works. Marketers, executives, just about everyone can benefit from a working knowledge of data. And over the past few years, major strides have been made to make data more accessible and easier to understand.

How is Looker driving this accessibility effort?

Looker’s text-based modeling language makes it easier for brands to create useful data-driven insights. This helps teams better understand how campaigns are performing, supporting iteration and stronger long-term results..

What is data agility?

It’s a fancy term that maybe you haven’t seen before. But it essentially means “speed to insight.” How quickly can insights be gleaned from a collection of data? Data agility is something Looker can help with. A model that might have previously taken an engineer weeks to build can now be built in minutes thanks to the drag-and-drop modeling features in Looker.

Is this episode packed with insights? Why of course! After all, insights are king when it comes to the wild world of data. Listen to the full episode here.

Team Braze

Team Braze

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