Personalized, dynamic email experiences for every customer.
Breathe new life into a trusted channel with Braze's AI-powered email software.
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Trusted by top brands, from Enterprise to SMB.
Top global brands send tens of billions of messages per month to over 3 billion monthly active users (MAU) with Braze's email marketing platform.
Get more from your email marketing.
Drive higher ROI on email with our robust personalization tools like Intelligent Timing and Braze Canvas.
Get your audience right
Stop worrying about outdated lists and user preferences. Get precise, real-time data directly in Braze with live audience segmentation and always send on your customers’ preferred channels with Intelligent Channel selection.
Create better emails quickly
Easily build triggered, lifecycle, and automated cross-channel journeys with Braze Canvas, our no-code journey orchestration tool. Quickly move from idea to execution with drag-and-drop editing, ready-to-use templates, and generative AI solutions.
Leverage smart send times
Email marketing software needs to get timing right. Always know when to send with our Intelligent Timing send-time optimization feature.
Deliver rich, dynamic, and contextual content
Take advantage of live customer profiles, campaign interaction data, and intuitive composition tools to enrich messages and make one-to-one and one-to-many personalization effortless.
Test to optimize
Easily test subject lines, content, send times, and target audiences to determine the best performing options. Then, use our AI tools to select and serve the winning variants and continuously optimize your email program for success.
Make inboxes interactive.
Engage customers with personalized, interactive content they can act on without leaving their inboxes thanks to Braze support for Accelerated Mobile Pages (AMP) for email.
Drive higher email ROI with Braze.
Email remains one of the most effective marketing channels, boasting an ROI as high as 42:1.
295B
Emails sent by Braze customers around the globe in FY235.4B+
Emails sent over Black Friday to Cyber Monday in 20229X
Higher unique click rates over industry benchmarks using BrazeBabylon Health is drives +20% user engagement with AMP for email with Braze
The Challenge:
Babylon, a health tech company that provides patients with virtual consultations with doctors, was looking for an innovative way to promote its Healthcheck feature.
How the Braze platform enhanced the campaign:
AMP for Email allows brands to send rich, dynamic content that lets users interact right within their desktop or mobile inbox. It may well be the biggest thing to happen to email since its creation.
Always at the forefront of technology, Babylon decided to use these new capabilities to drive stronger engagement in their app. The health tech company saw an opportunity to better showcase its health insights with the interactivity of AMP for Email. By leveraging Braze and ActionRocket, Babylon deployed an engaging, one-of-a-kind campaign that drove users to complete their free Healthcheck.
The Strategy:
Using AMP for Email, they brought their interactive Healthcheck experience straight to the inbox, with clear calls to action that drove users to find out more with the in-app quiz.
To execute the campaign, Babylon leveraged Braze Alloy solutions partner ActionRocket to develop the best possible interactive experience across all email scenarios.
The Results:
The creative and careful approach paid off—the interactive AMP and CSS emails combined got 56% more click-throughs than the non-interactive emails. They also drove a 20% increase in people completing Healthcheck for the duration of the campaign.
"The design process was interesting as thinking interaction-first forces you to think much more visually than normal because you are trying to make the interactive elements front and center. Over time I can see this type of design becoming a specialism in its own right. We’re certainly going to be experimenting more with interactive emails over the next year."
Catherine Allen
Associate Director of CRM,
Babylon Heath
What customers say about Braze
"With Braze, we’re able to better serve the global design community quickly and at scale. The capabilities of the platform enables our flexible and creative messaging strategy, enabling us to evolve with our diverse set of users."
Emily Stewart
Head of CRM and Messaging
"Throughout an unpredictable 2020, Braze has continued to be our mainstay for the execution of our marketing emails and mobile notifications. Most notably Braze helped us bolster our efforts for Grubhub’s Taste of 2020 Year in Review through personalized emails to millions of diners and helped push our campaign to new heights. We’re grateful for their work and look forward to working with the Braze team in the future."