November 2016

Connected audiences

Connected Audiences allows you to target messages to ad hoc subsets of your user base on the fly, without any pre-configuration in Braze. For example, a media app can use custom attribute arrays to track every category or TV show that a customer has favorited. Using Connected Audiences, you can connect a custom CMS with Braze and automatically send a push notification or email to anyone who has favorited a show whenever a new episode is released.

For more, refer to Connected Audience Object to learn more, or check out our blog on Connected Audiences.

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