What happens when a user profile is deleted via the REST API?

When you delete a user via the Braze API

  • The Lifetime Users count (i.e. “Users”) will be updated to account for the newly deleted users.
  • The entire user profile will be deleted.
  • The deleted user will still count towards the aggregated conversion percentage.

However…

  • Custom event counts will not be updated for deleted users.
  • Purchase counts will not be updated for deleted users.
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