Deleting users via API

When you delete a user via the Braze REST API, the following occurs:

  • The Lifetime Users count (i.e. “Users”) will be updated to account for the newly deleted users.
  • The entire user profile will be deleted.
  • The deleted user will still count towards the aggregated conversion percentage.

However, custom event counts and purchase counts will not be updated for deleted users.

Last updated on October 8, 2019

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