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Today’s top global brands are sending tens of billions of messages per month to over 3 billion monthly active users (MAU) with Braze
Don't be on fewer channels than your customers.
Meet customers wherever they are with the world's most powerful engagement platform.
Turn productivity into profit.
Save your teams time by eliminating complicated, siloed point solutions. Then, create conversion-driving cross-channel campaigns in a fraction of the time.
Show customers you're really listening.
Create deeper connections with customers by leveraging their real-time data, previous interactions with your brand, and preferences to make each message more personalized and relevant than the last.
Built to scale as you grow
Easily expand to new channels over time, maintain compliance, and ramp up message volumes no matter how large your audience and send counts grow.
How American Dairy Queen Corporation Increases Revenue by 138% Within CRM
Following the US launch of their new app in 2022, American Dairy Queen Corporation (ADQ) saw an opportunity to increase fan engagement in DQ® Rewards and create long-lasting fan relationships.
How the Braze platform enhanced the campaign:
In March of 2022, ADQ launched a new app to support their loyalty program, DQ® Rewards. Through this program, ADQ utilizes a cross-channel approach to deepen fan relationships with tailored communication and experiences, ultimately driving habit-forming behavior.
In 2023, ADQ shifted its focus to acquiring new fans and driving app downloads to broaden the reach of DQ® Rewards. Within CRM, this meant finding a way to incentivize members of the legacy program, the “Blizzard Fan Club,” to convert to DQ® Rewards.
In August 2022, ADQ ran an A/B test to determine which would resonate best with their fans. They split their “Blizzard Fan Club” audience into four groups and each received a different welcome offer upon signing up for the new DQ® Rewards program.
After two weeks of testing, one offer—the $.85 Blizzard Treat—was the clear top performer, leading ADQ to use the concept for a full campaign to acquire new loyalty members via a national promotion in April 2023.
The $.85 Blizzard Treat campaign was a huge success, generating revenue, DQ® Rewards signups, and app downloads. Overall, it delivered a 138% increase in revenue compared to average monthly CRM revenue, accounting for 20% of all CRM revenue year-to-date. ADQ also saw a 310% lift in loyalty signups compared with their average monthly CRM-attributed signups, accounting for 37% of all CRM-based signups year-to-date. Additionally, their initial email saw the highest revenue conversion rate of all emails year-to-date.
With this single campaign, ADQ achieved 90% of their app download goal for 2023.
"With Braze, we are able to easily orchestrate, test, and scale campaigns, enabling us to cultivate the kinds of brand relationships that drive long-term loyalty and revenue."
Digital Marketing Manager, CRM, ADQ
Read what others have to say about Braze
"Braze amplifies the value of our existing technology ecosystem and powers our award-winning campaigns. The company has become a strategic part of our marketing team, and we look forward to our continued partnership as we develop personalization at scale, strengthen our customer relationships, and drive revenue growth."
Veronica Mynders Hamel
VP, Targeted Channels at DraftKings
"We’re always looking for ways to surprise and delight our guests with new features in our app and working with Braze helped us to quickly develop our NHL Hockey Challenge that many fans are loving to play every day."
Head of Digital and Loyalty at Tim Hortons