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Braze

Why braze?

Instantly get the right message to the right customers on any channel.

See how we’re different

Product Overview

Power more personalized messages across mobile, web, email, SMS, and more.

See Braze in action

Engineered for any scale

Braze enables world-class customer engagement powered by flexible APIs, supported by enterprise-grade security and compliance.

See how we do it

Data & Analytics

Live 360° customer profiles, actionable insights, data sharing and streaming
Campaign Orchestration

Create, adapt, and iterate on customer journeys all in one place.
Optimization

Behavior-based automation, predictive tools, and A/B testing

Integrated Cross-Channel Delivery

Mobile & Web Push
In-App & In-Browser Messaging
Content Cards
Email
SMS
WhatsApp
Audience Sync

Industries

Financial Services
Media & Entertainment
On Demand
QSR
Retail & eCommerce
Travel & Hospitality

Use Cases

Boost Productivity
Optimize Onboarding
Increase Engagement
Reduce Churn
Improve Acquisition

Case Studies

See how leading brands worldwide use Braze to drive results

Retail & eCommerce

Fashion Retailer Pomelo Boosts Conversions by 300% With Help From Braze and Friends

Health & Wellness

Freeletics Drives a 200% Increase in Conversion Rate With Braze

Engagement

Skyscanner Boosts Engagement By Highlighting Valuable Features With a Personalized Approach

Braze For Success

Evolve your customer engagement program with our award-winning services.

See how it all works

Certifications
Technical Support
Braze Learning
Customer Success Managers

Strategic partnerships

Extend the value of Braze by connecting with a trusted Technology or Solutions partner.

Learn more about Braze Alloys

Technology Partners
Solutions Partners
Partner Portal

All Resources

Thought leadership, tips, and tricks for world-class customer engagement

Using Braze

Documentation & User Guides
Glossary
Customer Support & Services

Content Library

Blog
Reports & Guides
Webinars & Events
Videos
Benchmarks

About Us
Careers
News
Investor Relations
Legal
Contact Us

Why braze?

Instantly get the right message to the right customers on any channel.

See how we’re different

Product Overview

Power more personalized messages across mobile, web, email, SMS, and more.

See Braze in action

Engineered for any scale

Braze enables world-class customer engagement powered by flexible APIs, supported by enterprise-grade security and compliance.

See how we do it

Data & Analytics
Campaign Orchestration
Optimization

Integrated Cross-Channel Delivery

Mobile & Web Push
In-App & In-Browser Messaging
Content Cards
Email
SMS
WhatsApp
Audience Sync

Industries

Financial Services
Media & Entertainment
On Demand
QSR
Retail & eCommerce
Travel & Hospitality

Use Cases

Boost Productivity
Optimize Onboarding
Increase Engagement
Reduce Churn
Improve Acquisition

Case Studies

See how leading brands worldwide use Braze to drive results

Retail & eCommerce

Fashion Retailer Pomelo Boosts Conversions by 300% With Help From Braze and Friends

Health & Wellness

Freeletics Drives a 200% Increase in Conversion Rate With Braze

Engagement

Skyscanner Boosts Engagement By Highlighting Valuable Features With a Personalized Approach

Braze For Success

Evolve your customer engagement program with our award-winning services.

See how it all works

Certifications
Technical Support
Braze Learning
Customer Success Managers

Strategic partnerships

Extend the value of Braze by connecting with a trusted Technology or Solutions partner.

Learn more about Braze Alloys

Technology Partners
Solutions Partners
Partner Portal

All Resources

Thought leadership, tips, and tricks for world-class customer engagement

Using Braze

Documentation & User Guides
Glossary
Customer Support & Services

Content Library

Blog
Reports & Guides
Webinars & Events
Videos
Benchmarks

About Us
Careers
News
Investor Relations
Legal
Contact Us

Resources

Search

Use Cases

Acquisition
Engagement
Onboarding
Reduce Churn
Retention

Industries

Financial Services
Health & Wellness
On-Demand
Media & Entertainment
Retail & eCommerce
Travel & Hospitality

Topics

AI and Machine Learning
Brand Humanity
Braze Alloys
Building Braze
Data Agility
Cross-Channel
Customer Engagement
Culture at Braze
Data Privacy and Security
Marketing Ecosystem
Personalization
Product Release
LTV
SDK

Resources

Event
Guide
Report
Video
Webinar

Product Feature

Business Intelligence
Campaign Scheduling
Canvas
Content Cards
Currents
Email
GDPR Compliant
HIPAA Compliant
In-App Messages
In-Browser Messages
Liquid Personalization
Mobile Push Notifications
Reporting and Analytics
Rate Limiting
SMS
Web Push
Webhooks

Region

APAC

Show All

All Resources
Articles
Reports & Guides
Videos
Webinars & Events

Data Privacy and Security

GAFA 2019: Privacy, Performance, and Personalization

Jun 18, 2019
Product Release

Braze Fall 2019 Product Launch: Personalization in the Age of Privacy

Oct 15, 2019
LTR 2019

LTR 2019 Video: Smarter Data Makes Smarter Personalization [VIDEO INSIDE]

Nov 1, 2019
Cross-Channel

Don’t Send Push Without It: 5 Things To Look For When Choosing a Push Notification Platform

Apr 24, 2020
Personalization

Don’t Do It Just to Do It: Thoughtful Personalization and the Post-GDPR Landscape

Sep 21, 2018
Personalization

How Personalized Engagement Supports Today's Marketing Landscape

Mar 11, 2021
Product Release

Braze Fall 2021 Product Launch: Build a Data Foundation for Your Personalization

Oct 12, 2021
Real-Time Data

Ensuring Effective Data Collection and Personalization

Dec 8, 2022
Personalization

From Unknown to Known: Personalization for Anonymous Users

Jan 30, 2023