Reach Customers in the Moments That Matter

From life-changing celebrations to the little moments in between, there are plenty of opportunities to connect with consumers all year long. Once you respond to your customers’ emotional motivations, you can be ready to satisfy them with what they need, when they need it.

Braze created Reaching Customers in the Moments That Matter to help marketers match their customer’s needs with meaningful connections throughout the year. In this guide, we explore how to tap into the emotional core of moments, no matter their size, to create the brilliant customer experiences that keep consumers coming back for more.

Here’s just a sample of what you’ll find:

  • The motivations that spark long-term customer engagement to drive higher ROI.
  • How to move beyond batch-and-blast holiday and seasonal messages by factoring in the emotional motivators behind your customers’ behaviors throughout the year.
  • How to leverage holidays and seasons as the perfect backdrop for hyper-personalized, human, and real-time interactions that drive brand loyalty.


Today’s top global brands are sending tens of billions of messages per month to over 5.5+ billion monthly active users (MAU) with Braze.