Nearly every retail brand understands that human communication is instrumental to the success of their business, but how can they deliver these communications at scale? Find out in the powerful Brand Humanity Study (BHS) conducted by Forrester Consulting on behalf of Braze which digs deeper into consumer expectations of brands, including retailers.
This study tracks year-over-year changes in customer sentiment about humanity in brand experiences. This year also features, for the first time, the Brand Humanity Maturity Model (BHM), a business decision-maker study that investigates how brands can build and deliver memorable experiences that drive results.
In the Brand Humanity Retail Spotlight Report, you’ll learn:
Today’s top global brands are sending tens of billions of messages per month to over 3 billion monthly active users (MAU) with Braze.
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