Customer Engagement

2023 Global Customer Engagement Review

Brands embracing cross-channel customer engagement strategies see higher engagement and ROI. But as retention becomes a business-critical focus in today’s challenging market, how can your brand build stronger relationships?

Find out in our third annual 2023 Global Customer Engagement Review. We tasked Wakefield Research to conduct a survey to assess shifts in customer engagement trends over the past three years, what to expect next year, and why brands need to prioritize retaining customers, improved data management, and unifying siloed teams now more than ever.

Explore this year’s review and gain campaign strategies from leading brands to tackle today’s customer engagement challenges.

In this exclusive Braze review, uncover:

  • The top three trends shaping customer engagement in 2023
  • Opportunities companies can seize for growth by industry
  • Winning campaigns leading brands use to drive stronger business outcomes, and the tactics behind them


Today’s top global brands are sending tens of billions of messages per month to over 5.5+ billion monthly active users (MAU) with Braze.