Nurturing Empathy In Customer Communications

Each season, we give our customers an exclusive look at the newest features and tools in the Braze platform and showcase how these updates support smarter customer engagement strategies.

We’re delighted to share the Summer edition of our product updates. We’ve dedicated this quarter to all the ways you can nurture empathy in your customer communications. Brands that emphasize compassion in their user interactions, no matter the channel, will grow their audience, build more loyalty among their current customers, and accelerate revenue. These past three months, we’ve been hard at work building new features and functionalities designed to make it easier for your brand to get it right.

Originally Aired: Thursday, July 30, 2020

Time: 12 pm PDT | 3 pm EDT

Speakers

James Jory

Applied AI Services Solutions Architect, Amazon

James is a Solutions Architect in Applied AI with Amazon Web Services. He has a special interest in personalization and recommender systems and works with AWS customers and partners on integrating these solutions into their customer experiences. Prior to joining AWS, James spent nearly three decades designing, architecting, and building software systems across the e-commerce, social media analytics, social CRM, health care, and energy storage industries. He specializes in cloud-native architectures involving complex integrations and machine learning capabilities.

David Bielik

Product Manager, Braze

David Bielik is a Product Manager for Braze mobile messaging and SDKs. Before Braze, David worked as a PM for an A/B Testing and Analytics SaaS product.

Ashley Christiano

Product Marketing Manager, Braze

Ashley is a Product Marketing Manager at Braze in NYC. When she’s not knee-deep in Canvas content, she’s probably sorting her books by color, writing horoscopes, or hanging out with her cat Gracie and dog Louise.

Hannah Cui

Associate Product Manager at Braze

Hannah is a product manager on the Braze Messaging and Automation team. She likes to think about the user experience of everyday things, while trying to go everywhere, talk to everyone, and eat everything.

Nazgul Kemelbek

Senior Product Marketing Manager, Braze

Naz is a Senior Product Marketing Manager overseeing the Braze Email & SMS verticals. Outside of work, she splits her time between parenting her teenage son and overcoming her anxiety over not accomplishing enough “writing” projects.

Magith Noohukhan

Evangelist, Braze

As an Evangelist at Braze, Magith Noohukhan addresses the company's global vision for customer engagement and how we can help brands feel empowered to create more meaningful, human conversations with their customers.

Boris Revechkis

Product Manager at Braze

Boris manages the AI, machine learning and Intelligence Suite products at Braze. In his past life as a computational neuroscientist, Boris built interfaces to allow people’s neurons to control virtual reality.

About Braze

Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers through interactive conversations across channels that deliver value quickly and continuously. The company was named a Leader in the 2019 Gartner Magic Quadrant for Mobile Marketing Platforms and was recognized as one of Inc Magazine's 2019 Best Workplaces. Braze is headquartered in New York with offices in Chicago, London, San Francisco, and Singapore.