The Cross-Channel Difference: How Breaking Down Silos Can Boost Engagement More Than 800%
It’s been clear for a while that using multiple messaging channels to reach customers has a positive effect. But there’s a big difference between knowing that a cross-channel strategy is smart business and understanding just how much adding a second (or third) marketing channel can boost engagement.
Braze (formerly Appboy) has the full scoop on what cross-channel can mean for engagement—from how each channel drives engagement to what combinations have the biggest lift. Here’s what you need to know.
Today’s top global brands are sending tens of billions of messages per month to over 1 billion monthly active users with Braze.