Braze Customer Engagement Platform Now Available in AWS Marketplace
NEW YORK, October 16, 2023 – Braze (Nasdaq: BRZE), the comprehensive customer engagement platform that powers interactions between consumers and the brands they love, announced today that it’s now available in AWS Marketplace, a digital catalog with thousands of software listings from independent software vendors that make it easy to find, test, buy, and deploy software that runs on Amazon Web Services (AWS). The launch signals a deepening relationship between Braze and Alloys partner AWS, and makes it easier for Braze customers and prospects to enjoy the simplified procurement that AWS Marketplace offers.
Today’s consumers increasingly expect relevant, timely, and personalized brand experiences across channels. To meet this growing demand, it's essential that brands have easy access to a powerful customer engagement platform to seamlessly create multi-channel experiences that exceed customer expectations, building strong loyalty and retention that drive business outcomes. In fact, brands that leverage cross-channel customer engagement strategies across in-product messaging, like in-app/browser messaging, and out-of-product messaging, like email or push, can boost 90-day retention rates by 55% and help brands achieve an average 3.2X uplift in purchases per user.
Braze believes a brand's most valuable asset is its customer relationships. Leading companies use Braze to power customer-centric interactions in a meaningful and valuable way. The Braze platform empowers brands to listen to their customers better, understand them more deeply and act on that understanding in a way that is human and personal. Using Braze, brands ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns, and continuously evolve their customer engagement strategies.
“Together with AWS, we continue to help companies power compelling and innovative customer engagement strategies and experiences at scale to seamlessly deliver loyalty, advocacy, and ongoing business value,” said Matt McRoberts, SVP of Global Alliances of Braze. “This expanded availability of Braze will allow our shared customers to better leverage AWS cloud investments and the convenience of AWS Marketplace.”
This press release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including, but not limited to, statements regarding the expected benefits resulting from availability of Braze in AWS Marketplace and the anticipated performance and benefits from the Braze product platform. These forward-looking statements are based on the current assumptions, expectations and beliefs of Braze, and are subject to substantial risks, uncertainties and changes in circumstances that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Further information on potential factors that could affect Braze results are included in Braze’s Quarterly Report on Form 10-Q for the fiscal quarter ended July 31, 2023, filed with the U.S. Securities and Exchange Commission on September 8, 2023 and the other public filings of Braze with the U.S. Securities and Exchange Commission. The forward-looking statements included in this press release represent the views of Braze only as of the date of this press release, and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law.