When you're sending emails, push notifications, and other messages to consumers, finding the right balance is essential. If you overdo it, they can unsubscribe; if you don't engage enough, they can drift away. Learn from Braze how to find that key balance.
Recent Articles
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Choose Your Fighter: Content Cards Vs In-App Messages
Trying to decide whether to use an IAM or a Content Card? It all comes down to identifying the strengths of each channel for your and your customers’ needs. This question comes up quite often in discussions (for good reason) and deserves proper evaluation. Let's dive in.
case studies
PureGym Generates a 55% Open Rate with Targeted, Relevant Emails Using the Braze API
PureGym offers low-cost and flexible memberships across nearly 300 gyms in the United Kingdom. To build customer loyalty and improve the gym-going experience, PureGym partnered with Braze to create timely and relevant API-triggered email campaigns, winning an open rate of 55%.
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Pulling Back the Curtain: How Solutions Partners Can Support Brilliant Customer Engagement
Solutions partners can help support your customer engagement by offering technical and marketing expertise, knowledge of leading MarTech systems, and both the strategic thinking and hands-on skills needed to put together the best stack for your company's and customers' needs.
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Beyond Double-Digit Days: Sophisticated Customer Engagement Pays Off All Year Long
The 2020 shopping festival season can provide inspiration for all, not just retailers. Leverage Braze customer insights and expert advice from the Singles Day Marketing Guide to help shape 2021 customer engagement strategies now.