When you're sending emails, push notifications, and other messages to consumers, finding the right balance is essential. If you overdo it, they can unsubscribe; if you don't engage enough, they can drift away. Learn from Braze how to find that key balance.
It may be a challenge for brands in highly-regulated spaces, but meeting customer expectations is both possible and essential. To get there, marketers need to ensure that they strike the right balance between data privacy/security and innovation. Let’s dig into what that journey looks like and how financial services brands can make it as smooth and secure as possible.