When you're sending emails, push notifications, and other messages to consumers, finding the right balance is essential. If you overdo it, they can unsubscribe; if you don't engage enough, they can drift away. Learn from Braze how to find that key balance.
Recent Articles
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Forge 2020 Torchie Awards: Celebrating This Year’s Exceptional Achievements in Customer Engagement
We’re excited to host our second annual Torchie Award ceremony at Forge 2020 this year and recognize a new slate of Braze customers that have taken customer engagement to the next level. Let’s take a look at this year’s finalists.
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Data and the Financial Services Space: Where We Are and What It Means for Customer Engagement
It may be a challenge for brands in highly-regulated spaces, but meeting customer expectations is both possible and essential. To get there, marketers need to ensure that they strike the right balance between data privacy/security and innovation. Let’s dig into what that journey looks like and how financial services brands can make it as smooth and secure as possible.
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What’s Promotional Messaging, Anyway?
As a term, promotional messaging is fairly self-explanatory, however it can be hard for many brands to leverage this kind of outreach in ways that resonate with recipients. To make the most of this messaging type, we'll cover three strategies to best utilize promotions.
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What Smart Segmentation Looks Like
Segmentation makes it possible to use data to determine the best way to interact with different portions of an audience. The result? Increased engagement on multiple levels. Here’s how segmentation can work for you.