GetYourGuide Weathers the Storm with Cross-Channel Messaging
When COVID-19 hit, leading travel platform GetYourGuide had to adjust—fast! By leveraging thoughtful, customer-centric cross-channel campaigns, they were able to keep users engaged and out-perform the travel industry as a whole.
Given that it reaches customers when they are at their most engaged, in-app messaging is a key part of any cross-channel marketing strategy. But knowing that is only half that battle. Here’s how to make the most of this powerful and flexible messaging tool.
In honor of Black History Month, we sat down with members of the Black@Braze employee resource group (ERG) to hear their stories and learn a little more about what this month means to them, particularly this year. Let’s dive in.