Anthropologie Drives Higher Conversions With Web Push Notifications
With an eye to experimentation, Anthropologie continues to surprise and delight their shoppers in new channels. Their innovative approach and dedication to the customer experience ensures the global goods brand is successful as they expand.
Given that it reaches customers when they are at their most engaged, in-app messaging is a key part of any cross-channel marketing strategy. But knowing that is only half that battle. Here’s how to make the most of this powerful and flexible messaging tool.
In honor of Black History Month, we sat down with members of the Black@Braze employee resource group (ERG) to hear their stories and learn a little more about what this month means to them, particularly this year. Let’s dive in.