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Customer onboarding is an important part of the marketing cycle, but it’s only the first step in a longer journey. When IBM needed to encourage customer retention and progression for its cloud platform services, it turned to Braze Alloys solution partner WillowTree and a cross-channel messaging approach, with impressive results.
To help make sense of this holiday season's uncertainty, Warrick Godfrey, VP of Industry Solutions, Braze, and Braze Senior Community Manager Maddie Berschmann sat down with Katrina Wong, VP of Product Marketing and Demand Generation at Segment, and Daniel Mintz, Chief Data Evangelist at Looker, to answer questions about how to execute smarter promotional campaigns in this most unusual of holiday seasons.
Occurring annually in June, Pride month is a worldwide celebration of—and for—the LGBTQ+ community. It’s usually marked by parties and parades, but during the COVID-19 pandemic, those types of gatherings pose safety risks. When social network Grindr wanted to take Pride online, they turned to Braze Content Cards to provide a custom calendar of events for their users.
If digital direct mail isn’t on your company’s radar, it may be time for that to change. Many digital native brands are now leveraging digital direct mail as an outreach channel. Here’s how.