Tealium for Currents
Tealium is a customer data platform that collects and routes information from multiple sources to a variety of other locations in your marketing stack.
The Braze and Tealium integration allows you to seamlessly control the flow of information between the two systems. With Currents, you can also connect data to Tealium to make it actionable across the entire growth stack.
|Tealium EventStream and/or Tealium AudienceStream||A Tealium account is required to take advantage of this partnership.|
|Currents||In order to export data back into Tealium, you need to have Braze Currents set up for your account.|
|Tealium URL||These can be obtained by navigating to your Tealium dashboard and copying the ingestion URL.|
Step 1: Create a data source for Braze within Tealium
Instructions for creating a data source can be found on the Tealium site. Once completed, Tealium will provide a data source URL to copy, which you will use in the next step.
Step 2: Create Current
In Braze, navigate to Currents > + Create Current > Tealium Export. Provide an integration name, contact email, and your Tealium URL. Next, select what you want to track from the list of available events. Lastly, click Launch Current
All events sent to Tealium will include the user’s
external_user_id. At this time, Braze does not send event data to Tealium for users who do not have their
It’s important to keep your Tealium URL up to date. If your connector’s URL is incorrect, Braze will be unable to send events. If this persists for more than 48 hours, the connector’s events will be dropped, and data will be permanently lost.
Braze supports exporting all data listed in the Currents event glossaries (including all properties in both message engagement and customer behavior events) to Tealium.