Adikteev Churn Prediction
Adikteev is a user-retention engine that combines churn prediction with full-service app retargeting.
The Braze and Adikteev integration allows you to boost user retention by leveraging Adikteev’s churn prediction technology within Braze CRM campaigns to target high-risk user segments in priority.
Prerequisites
| Requirement | Description |
|---|---|
| Adikteev account | An Adikteev account is required to take advantage of this partnership. |
| Braze REST API key | A Braze REST API key with the permission users.track. This can be created in the Braze dashboard from Settings > APIs and Identifiers. |
| Braze REST endpoint | Your REST endpoint URL. Your endpoint will depend on the Braze URL for your instance. |
Use cases
Refinement of your audience segments based on churn risk.
The names and values of custom attributes sent by Adikteev are configurable.
Customization of your Braze messaging campaigns based on the churn risk of the recipients.
Integration
Step 1: Share the event stream of your app
To start running churn prediction on your app audience, Adikteev will need you to turn on event postbacks from your mobile measurement platform. Follow the guidelines on Adikteev support website to set this up.
Step 2: Create your Braze REST API Key
In Braze, navigate to Settings > APIs and Identifiers. Select Create New API Key, enter the API Key Name of your choosing and make sure that the following permission is added:
users.track
Step 3: Provide information to the Adikteev team
To complete the integration, you must provide your REST API key and REST endpoint URL to your Adikteev account manager. Adikteev will establish the connection and contact you after the setup is complete to validate the integration.
Support and troubleshooting
Contact your Adikteev account manager for any questions related to the integration or for any support with your use cases.
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