Voucherify

Voucherify is an all-in-one promotional platform that allows for personalized campaigns and loyalty programs that drive user engagement and retention.

The Braze and Voucherify integration allows you to grow your promotional campaigns by sending unique codes through the use of:

• Connected Content: Add unique codes to Braze campaigns via Braze’s Connected Content. With this feature, you can use Voucherify discount coupons, gift card campaigns, loyalty cards, and referral codes.
• Custom Attributes: Custom attributes enable you to assign Voucherify unique coupons, gift cards, loyalty cards, and referral codes to users’ profiles in Braze. As a result, you can send attached codes and attributes in email campaigns and share them with your users.
• Promotion Codes Lists: Use Voucherify generated promotion codes and upload them into Braze.

Prerequisites

Integration

Generate unique codes using Connected Content

Step 1: Build out Voucherify Connected Content call

From the Braze dashboard, create a new campaign. In the email body, add the following code snippet:

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{% assign campaign_id = {{campaign.${api_id}}} %}
{% assign customer_id = {{${user_id}}} %}
{% assign source_id = campaign_id | append: customer_id %}

{% connected_content
	https://api.voucherify.io/v1/publications
	:method post
	:headers {
		"X-App-Id": "VOUCHERIFY-APP-ID",
		"X-App-Token": "VOUCHERIFY-APP-TOKEN"
	}

	:body campaign=CAMPAIGN_ID&customer={{${user_id}}}&channel=Braze&source_id={{source_id}}
	:content_type application/json
	:save publication
%}

After you copy the code to the email body, add your application keys and CAMPAIGN_ID:

1. Add VOUCHERIFY-APP-ID and VOUCHERIFY-APP-TOKEN from your Voucherify project settings under Application Keys.
   
   
2. Replace CAMPAIGN_ID, you can find the campaign ID in the Voucherify campaign URL.
   
   
   
3. Lastly, add {{publication.voucher.code}} to the email body to display the published code, and select Preview and Test.
   
   We highly advise you to send several test messages to confirm that everything works as it should.

Step 2: Send and track user codes

Launch your Braze campaign to send codes to your users, these codes will automatically be assigned to their profile in Voucherify.

When a code gets to the user, it is published to their profile in Voucherify.

If a user redeems the code, you’ll see the redemption details in your Voucherify Dashboard.

Assign unique codes to users’ custom attributes

Step 1: Connect Voucherify account

To connect your Voucherify account, visit the Integrations Directory in your Voucherify dashboard, locate the Braze integration, and add your Braze API key.

Step 2: Code distribution

Next, you must decide whether to distribute codes to Braze in manual mode or define a workflow that triggers code delivery in response to your user’s actions. In both situations, Voucherify sends unique codes with their attributes and assigns them as custom attributes in users’ profiles.

Besides the unique code, you can also attach attributes like when the code was delivered, the code’s value, and URLs that direct the customer to the cockpit, where all assigned codes and available rewards will be listed.

• Manual Message
• Automatic Workflow

Step 3: Use Voucherify custom attributes in your Braze campaign

When the custom attribute with code is added, you can use it in Braze campaigns. To do this, edit your email body and add {{custom_attribute.${custom_attribute_with_code}}} to display the unique code.

You can see the code in your message preview when it’s ready.

Step 4: Track sent codes in Voucherify

Launch your Braze campaign to send codes to your users; these codes will automatically be assigned to their profile in Voucherify.

When a code gets to the user, it is published to their profile in Voucherify.

If a user redeems the code, you’ll see the redemption details in your Voucherify Dashboard.

Upload Voucherify codes to Braze promotion codes lists

Next to the Connected Content and custom attributes, you can share Voucherify codes using Braze Promo Codes snippet.

Step 1: Export unique codes from your Voucherify campaign

Export the Voucherify code list and edit the CSV file to remove the column’s name to leave the list of codes only.

Step 2: Create promotion code list in Braze

Navigate to Promotion Codes and click Create Promotion Code List.

Next, update the Liquid code snippet that will be used to call from the list. Once the message is sent, this snippet will be populated with a unique code.

You can set attributes for codes such as list expiration and threshold alerts. However, note that Voucherify manages the logic behind your codes regardless of list settings.

Next, upload the CSV file with Voucherify codes.

When the import is done, click Save.

Step 3: Use the code snippet in your Braze campaign

To use codes from the list in a Braze campaign, copy the snippet and add it to the email body.

Once the message with the code is sent, the same code will not be reused.

If you need help with any of these steps, visit Promotion codes.