Toovio is a data-as-a-service company powered by artificial intelligence that helps you discover your actionable data and use the most critical elements to drive incremental results based on pre-defined objectives.
The Braze and Toovio partnership provides near real-time message triggering, the tools to drive incremental performance, and access to Toovio’s advanced campaign measurement tools.
|Toovio account||A Toovio account is required to take advantage of this partnership.|
|Braze REST API key||A Braze REST API key with
This can be created within the Braze Dashboard > Developer Console > REST API Key > Create New API Key.
|Braze Currents||Braze Currents allows Braze clients to stream event or behavior data to a Braze data partner (AWS S3, Google Cloud Storage, or Microsoft Azure Blob Storage) for processing external to the Braze platform.|
The following integration allows Toovio to generate triggers targeting specific customers and communicate near real-time. Triggers determined by Toovio will transmit to Braze via the Braze
Step 1: Define data partner
A drop location for the Currents feed must be shared with Toovio; this allows Toovio to gain access and process user event and behavior data.
Step 2: Set up a triggered campaign
Create a Braze API triggered campaign based on the customer events that Toovio will target. Additionally, target user attributes and values that will trigger the campaign should be defined.
Step 3: Set up your Toovio account
Contact Toovio at [email protected] with the subject “New Customer Request” to set up an account. Toovio will work with clients to set up triggers and underlying models.