RudderStack is an open-source customer data infrastructure for collecting and routing customer event data to your preferred data warehouse and dozens of other analytics providers, such as Braze. It is enterprise-ready and offers a robust transformation framework to process your event data on the fly.
The Braze and RudderStack integration offers a native SDK integration for your Android, iOS, and web applications, as well as a server-to-server integration from your backend services.
|RudderStack account||A RudderStack account is required to take advantage of this partnership.|
|Configured source||A source is essentially the origin of any data sent to RudderStack, such as websites, mobile apps, or backend servers. You are required to configure the source before setting up Braze as a destination in RudderStack.|
|Braze REST API key||A Braze REST API key with
This can be created within the Braze Dashboard > Developer Console > REST API Key > Create New API Key.
|Braze app key||To get your app key, navigate to Braze Dashboard > Developer Console > Identification and find your app name. Save the associated identifier string.|
|Data center||Your data center aligns with your Braze dashboard instance.|
Step 1: Add a source
To start sending data to Braze, you first need to make sure a source is set up in your RudderStack app. Visit RudderStack to learn how to set up your data source.
Step 2: Configure destination
Now that you have your data source set up, in the RudderStack dashboard, select ADD DESTINATION under Destinations. From the list of available destinations, select Braze and click Next.
In the Braze destination, provide the app key, Braze REST API key, data cluster, and native SDK option (device mode only). The native SDK option will use the Braze native SDK to send events if toggled on.
Step 3: Choose the type of integration
You can choose to integrate RudderStack’s web and native client-side libraries with Braze using either a side-by-side (device mode) integration or a server-to-server (cloud mode) integration.
- Integration type
- Side-by-side / device mode: RudderStack will send the event data to Braze directly from your client (browser or mobile application).
- Server-to-server / cloud mode: The Braze SDK sends the event data directly to RudderStack, which is then transformed and routed to Braze.
Learn more about RudderStack’s connection modes and the benefits of each.
Step 3a: Side-by-side integration (device mode)
With this mode, you can send your events to Braze using the Braze SDK set up on your website or mobile app.
Set up the mappings to the RudderStack SDK for Android, iOS, or [React Native] on Braze’s GitHub repository, as described in step 4.
To complete the device mode integration, refer to the detailed RudderStack instructions for adding Braze to your project.
Step 3b: Server-to-server integration (cloud mode)
In this mode, the SDK sends the event data directly to the RudderStack server. RudderStack then transforms this data and routes it to the desired destination. This transformation is done in the RudderStack backend, using RudderStack’s Transformer module.
To enable the integration, you will need to map the RudderStack methods to Braze, as described in step 4.
RudderStack’s server-side SDKs (Java, Python, Node.js, Go, Ruby) support only cloud mode. This is because their server-side SDKs operate in the RudderStack backend and cannot load any Braze-specific SDK.
The server-to-server integration does not support Braze’s UI features, such as push notifications or in-app messaging. These features are, however, supported by the Device Mode integration.
Step 4: SDK methods
Braze supports the RudderStack methods identify, track, page, and group.
identify method associates a user to their actions. RudderStack captures a unique user ID and optional traits associated with that user, such as name, email, IP address, etc.
track method captures all the user activities, along with the properties associated with those activities.
On using the RudderStack eCommerce API to call the track method for an event with the name
Order Completed, RudderStack sends the products listed in that event to Braze as
page method allows you to record your website’s page views. It also captures any other relevant information about that page.
group method allows you to associate a user with a group.