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Branch for deep linking

Branch, a mobile linking platform, helps you acquire, engage, and measure across all devices, channels, and platforms by providing a holistic view of all user touchpoints.

The Braze and Branch integration allows you to provide better experiences to your customers by allowing you to properly attribute the beginning of their user journey and connect them through deep links to their intended location.


Follow Branch’s SDK integration guide to get up and running with your Branch integration. Refer to the following for additional use cases.

To support sending iOS universal links as deep links from within Braze:

  1. Follow Branch’s documentation for setting up universal links.
  2. Add the ABKURLDelegate to your Braze SDK integration to route universal links from within your app.

Deep linking in email

See Branch’s documentation to set up deep linking from emails sent through Braze.

Depending on your ESP, additional customization may be required to support click-tracked universal links:

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