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Release Notes

This is where you can find all updates to the Braze platform, with the following most recent platform updates.

Release notes

Most recent Braze release notes

Braze releases information on product updates on a monthly cadence, aligning with major Product Releases, though the product is updated with miscellaneous improvements week to week.

For more information on any of the updates listed in this section, reach out to your account manager or open a support ticket. You can also check out our SDK Changelogs to see more information on our monthly SDK releases, updates, and improvements.

July 22, 2025 release

Security events export with Amazon S3

You can automatically export Security Events to Amazon S3, a cloud storage provider, with a daily job that runs at midnight UTC. Once set up, you don’t need to manually export Security Events from the dashboard.

Data flexibility

CSV import

General availability

You can use CSV import to record and update user attributes and custom events in Braze like first_name, last_destination_searched, and trip_booked. To get started, see CSV Import.

API usage alerts

General availability

API usage alerts provide critical visibility into your API usage, allowing you to proactively detect unexpected traffic. By setting up these alerts to track key API request volumes, you can receive real-time notifications and address problems before they impact your marketing campaigns.

Workspace rate limits

With workspace rate limits, you can set a maximum number of API requests a workspace can make to a specific ingestion endpoint, such as /users/track or SDK data. You can also apply rate limits to a group of workspaces, meaning the limit is shared across all the workspaces in that group.

New Currents events

These new events were added to the Currents glossary:

Default time range for campaign analytics

By default, the time range for Campaign Analytics will display the last 90 days from the current time. This means that if the campaign was launched more than 90 days ago, the analytics will display as “0” for the given time range. To view all analytics for older campaigns, adjust the reporting time range.

Updated behavior for Canvas Experiment Paths step

If your Canvas has an active or in-progress experiment and you update the active Canvas (even if it’s not to the Experiment Path step), the in-progress experiment will end. To restart the experiment, you can disconnect the existing Experiment Path and launch a new one, or duplicate the Canvas and launch a new Canvas.

For more information, refer to Editing Canvases after launch.

Faster rate limit available for /users/export/ids endpoint

You can also increase the rate limit for the /users/export/ids endpoint to 40 requests per second by meeting the following requirements:

  • Your workspace has the default rate limit (250 requests per minute) enabled. Contact your Braze account manager for further assistance with removing any pre-existing rate limit you may have.
  • Your request includes the fields_to_export parameter to list out all the fields you want to receive.

New translation for email templates endpoints

Early access

Use these endpoints to view and make updates to translations and locales for email templates:

Unlocking creativity

Landing pages

You can make your landing page responsive to the size of a user’s device by vertically stacking columns on smaller screens. To enable this, add a column into the row you want to make responsive, and then toggle on Vertically stack on smaller screens in the Customize columns section.

Robust channels

Self-serve custom domains

General availability

Self-serve custom domains empower you to configure and manage your own custom domains for SMS, RCS, and WhatsApp directly from your Braze dashboard. You can easily add, monitor, and manage up to 10 custom domains in one place.

Bot filtering for emails

General availability

Set up bot filtering in your Email Preferences to exclude all suspected machine or bot clicks. A “bot click” in email refers to a click on hyperlinks within an email that’s generated by an automated program. By filtering these bot clicks, you can intentionally trigger and deliver messages to recipients who are engaged.

Drag-and-drop product blocks

Early access

The drag-and-drop editor empowers you to quickly add and configure product blocks to your messages for seamless product showcases, without the need to create custom Liquid code. The drag-and-drop product block feature is currently only available for email.

Span text for landing pages and in-app messages

Span text allows you to apply specific styling to text blocks without custom code for your landing pages and in-app messages. To do so, highlight the text you want to style and then select Wrap with span for style.

Ad Click to WhatsApp

Ads That Click to WhatsApp are an efficient way to bring both new and existing customers from Meta ads on Facebook, Instagram, or other platforms. Use these ads to promote your products and services while making users aware of your WhatsApp presence.

New Braze partnerships

Shopify Visitory API — eCommerce

Braze collects visitor information, such as email addresses and phone numbers, through in-browser messages. This information is then sent to Shopify. This data helps merchants recognize visitors to their store and create a more personalized shopping experience.

Okendo — eCommerce

The Braze and Okendo integration works across multiple products in Okendo’s platform, including Reviews, Loyalty, Referrals, Surveys, and Quizzes. Okendo sends custom events and user attributes to Braze, which can be used to personalize and trigger messages.

Lemnisk — Customer Data Platform

The Braze and Lemnisk integration allows brands and enterprises to unlock the full potential of Braze by acting as a CDP-led intelligence layer that unifies user data across platforms in real time, and sending the user’s information and behaviors collected to Braze in real-time.

SDK updates

The following SDK updates have been released. Breaking updates are listed below; all other updates can be found by checking the corresponding SDK changelogs.

  • Web SDK 6.0.0
    • Removed the Banner.html property, logBannerClick, and logBannerImpressions methods. Instead, use insertBanner which automatically handles impression and click tracking.
    • Removed support for the legacy News Feed feature. This includes removal of the Feed class, and its associated methods.
    • The created and categories fields that were used by legacy News Feed cards have been removed from Card subclasses.
    • The linkText field was also removed from the ImageOnly Card subclass and its constructor.
    • Clarified definitions and updated types to note that certain SDK methods explicitly return undefined when the SDK is not initialized, aligning the typings with actual runtime behavior. This could introduce new TypeScript errors in projects that relied on the previous (incomplete) typings.
    • The images of in-app messages with cropType of CENTER_CROP (such as FullScreenMessage by default) are now rendered via an <img> tag instead of <span> for improved accessibility. This may break existing CSS customizations for the .ab-center-cropped-img class or its children.
  • Cordova SDK 13.0.0
    • Updated the internal iOS implementation of enableSdk method to use setEnabled: instead of _requestEnableSDKOnNextAppRun, which was deprecated in the Swift SDK.
      • Calling this method no longer requires the app to be re-launched to take effect. The SDK will now become enabled as soon as this method is executed.
    • Updated the native Android bridge from Braze Android SDK 36.0.0 to 37.0.0.
  • Android SDK 37.0.0
  • Swift SDK 12.0.1-12.1.0

June 24, 2025 release

OfferFit by Braze

OfferFit replaces A/B testing with AI decisioning that personalizes everything, and maximizes any metric: drive dollars, not clicks—with OfferFit, you can optimize any business KPI. Refer to our dedicated section OfferFit by Braze for sample use cases and key features.

New SDK tutorials

Each Braze SDK tutorial offers step-by-step instructions along with full sample code. Choose a tutorial below to get started:

Data flexibility

SAML just-in-time provisioning

General availability

Use SAML just-in-time provisioning to allow new dashboard users to create a Braze account on their first sign in. This eliminates the need for administrators to manually create an account for a new dashboard user, choose their permissions, assign them to a workspace, and wait for them to activate their account.

Filters per selection

You can now add up to 10 filters per selection.

Catalog storage

The storage size for the free version of catalogs is up to 100 MB. You can have unlimited items as long as they’re under 100 MB.

Number of rows synced with Cloud Data Ingestion

By default, for Cloud Data Ingestion, each run can sync up to 500 million rows. Any syncs with more than 500 million new rows will be stopped.

Refer to Cloud Data Ingestion product limitations for more details.

Robust channels

Accessibility testing in Inbox Vision

General availability

Use Accessibility testing in Inbox Vision to highlight accessibility issues that may exist with your email.

Accessibility testing analyzes your email content against some Web Content Accessibility Guidelines (WCAG) 2.2 AA requirements. This can provide insights into which elements aren’t meeting accessibility standards.

Click tracking for WhatsApp

General availability

You can turn on click tracking in both response and template messages to see click data in your WhatsApp performance reports and be able to segment users based on who clicked what.

Videos for WhatsApp

General availability

You can embed videos within the body text for outbound WhatsApp messages. These files must be hosted through URL or in the Braze media library.

New Braze partnerships

Stripe - eCommerce

The Braze and Stripe intergation allows you to trigger messaging in Braze based on Stripe events such as trial started, subscription activated, subscription cancellation, and more.

SDK updates

The following SDK updates have been released. Breaking updates are listed below; all other updates can be found by checking the corresponding SDK changelogs.

May 27, 2025 release

Data flexibility

Copying Canvases across workspaces

General availability

You can now copy Canvases across workspaces. This lets you jumpstart your message composition by starting with a copy of a Canvas in a different workspace. For more information on what’s copied over, refer to Copying campaigns and Canvases across workspaces.

Messaging rules for approval workflow

General availability

Use messaging rules in your approval workflow to limit the number of reachable users before an additional approval is required—this way, you can review your campaigns and Canvases before you target a larger audience.

Entity relationship diagrams for Snowflake and Braze

Earlier this year, we created entity relationship tables for data shared between Snowflake and Braze. This month, we added new interactive diagrams where you can pan, grab, and zoom into the details of each table, giving you a better idea of how your data interacts with Braze.

Unlocking creativity

Early access

Recommended events map to the most common eCommerce use cases. By using recommended events, you can unlock pre-built Canvas templates, reporting dashboards that map to the customer lifecycle, and more.

Robust channels

Banners channel

General availability

With Banners, you can create personalized messaging for your users, all while extending the reach of your other channels, such as email or push notifications. You can embed Banners directly in your app or website, which lets you engage with users through an experience that feels natural.

Rich Communication Services (RCS) channel

General availability

Rich Communication Services (RCS) enhances traditional SMS by enabling brands to deliver messages that are not only informative but also far more engaging. Now supported on both Android and iOS, RCS brings features like high-quality media, interactive buttons, and branded sender profiles directly into users’ pre-installed messaging apps, eliminating the need to download a separate app.

Push Settings page

General availability

Use the Push Settings page to configure key settings for your push notifications, including the Push Time to Live (TTL) and the default FCM priority for Android campaigns. These settings help optimize the delivery and effectiveness of your push notifications, ensuring a better experience for your users.

Promotion codes for in-app message campaigns

Early access

You can use promotion codes in in-app message campaigns by inserting a promotion code list snippet into the message body of your in-app message campaign.

Handling webhook errors and rate limiting

About webhooks has a new section that describes how Braze handles webhook errors and rate limiting.

In-app message locales

After adding locales to your workspace, you can target users in different languages all within a single in-app message.

Amazon SES as an Email Sending Provider (ESP)

You can now use Amazon SES as an ESP, similar to how you would use SendGrid and SparkPost. Refer to SSL at Braze and Universal Links and App Links for nuances in SSL set up and click-tracking on a link-to-link basis.

New Braze partnerships

Eagle Eye - Loyalty

The Braze and Eagle Eye bi-directional integration allows you to activate loyalty and promotional data directly in Braze, allowing marketers to personalize customer engagement using real-time data such as point balances, promotions, and reward activities.

Eppo - A/B Testing

The Braze and Eppo integration allows you to set up A/B tests in Braze and analyze results in Eppo to uncover insights and tie message performance to long-term business metrics like revenue or retention.

Mention Me - Referrals

Together, Mention Me and Braze can be your gateway to attracting premium customers and fostering unwavering brand loyalty. By seamlessly integrating first-party referral data into Braze, you can deliver highly-personalized omnichannel experiences targeted at your brand fans. To get started, see Technology Partners: Mention Me.

Shopify - eCommerce

Connect multiple Shopify store domains to a single workspace to have a holistic view of your customers across all markets. Build and launch automation programs and journeys in a single workspace without duplicating efforts across regional stores.

Other

Update to Building accessible messages in Braze

We’ve updated our Building accessible messages in Braze article with clearer, more prescriptive guidance on creating accessible messages. This article now includes expanded best practices for content structure, alt text, buttons, and color contrast, along with a new section on ARIA handling for custom HTML messages.

This update is part of our broader effort to support more accessible messaging experiences in Braze. We know accessibility is an evolving area, and we’ll keep sharing what we learn.

If you have feedback about the accessibility of Braze or messages sent from Braze, we’d love to hear from you. Open the Support menu in the global header and select Share feedback to send us your thoughts.

SDK updates

The following SDK updates have been released. Breaking updates are listed below; all other updates can be found by checking the corresponding SDK changelogs.

  • Android SDK 36.0.0
    • This release reverts the increase to the minimum Android SDK version of the Braze Android SDK from API 21 to API 25 introduced in 34.0.0. This allows the SDK to once again be compiled into apps supporting as early as API 21. Note that while we are re-introducing the ability to compile, we are not reintroducing formal support for < API 25, and cannot guarantee that the SDK will work as intended on devices running those versions.
    • If your app supports those versions, you should:
      • Validate your integration of the SDK works as intended on physical devices (not just emulators) for those API versions.
      • If you cannot validate expected behavior, you must either call disableSDK, or not initialize the SDK on those versions. Otherwise, you may cause unintended side effects or degraded performance on your end users’ devices.
    • Fixed an issue where in-app messages would cause a read on the main thread. BrazeInAppMessageManager.displayInAppMessage is now a Kotlin suspend function.
      • If you do not call this function directly, you do not need to make any changes.
    • AndroidX Compose BOM updated to 2025.04.01 to handle updates in the Jetpack Compose APIs.
  • React Native SDK 15.0.0
    • Updates the native Android bridge from Braze Android SDK 35.0.0 to 36.0.0.
    • Updates the native iOS version bindings from Braze Swift SDK 11.9.0 to 12.0.0.
    • Updates the unit representation of PushNotificationEvent.timestamp to milliseconds on iOS.
      • Previously, this value would be represented in seconds on iOS. This will now match the existing Android implementation.
  • Web SDK 5.9.0
  • Flutter SDK 14.0.0 5.9.0
    • This release reverts the increase to the minimum Android SDK version of the Braze Android SDK from API 21 to API 25 introduced in 34.0.0. This allows the SDK to once again be compiled into apps supporting as early as API 21. However, we are not reintroducing formal support for < API 25. Read more here.
    • Updates the native Android bridge from Braze Android SDK 35.0.0 to 36.0.0.
    • Updates the native iOS bridge from Braze Swift SDK 11.9.0 to 12.0.0.

April 29, 2025 release

Troubleshooting Braze access

Troubleshooting Braze Access helps you navigate issues you may have when trying to access Braze, such as getting locked out of your account or working with a Braze dashboard that won’t perform as expected.

Data flexibility

Currents frequently asked questions

You can find answers to some frequently asked questions about Currents on the new Frequently asked questions page.

Anonymous users

Check out the following sections in Anonymous users for new details about how anonymous users work and why you might want to assign them user aliases:

Campaign drafts

Saving drafts can help you make large-scale changes to active campaigns. By creating a draft, you’re able to pilot planned changes before your next launch.

Identifying and merging users

When identifying or merging users, you can now use the least_recently_updated parameter in the prioritization array to prioritize the least recently updated user.

Scheduled user merging

Scheduled merging allows you to automate the merging of user profiles on a daily basis using preconfigured rules. Braze will notify the admins of your workspace 24 hours before the scheduled merge occurs, providing a reminder and time to review the configuration.

Recipient object

You can now include braze_id in the recipient object, which allows you to request or write information in our endpoints.

New data centers

Braze has launched two new data centers: US-10 and ID-01. You can sign up for region-specific data centers when setting up your Braze account.

Unlocking creativity

Landing page templates

Use landing page templates to create templates for your next campaigns. These templates can be accessed and managed in both the landing page editor and the Templates section of the dashboard.

Landing page form field

When customizing your landing page, you can choose whether a form field is required or optional. Required fields must be filled out before the form can be submitted. Optional fields can be left blank or unselected by a user.

Canvas pre-built templates

Braze Canvas offers several pre-built templates tailored specifically for eCommerce marketers, making it easier to implement essential strategies. This page offers some key templates you can use to enhance your customer journeys.

Robust channels

WhatsApp videos

Early access

WhatsApp video files can now be hosted through either a URL or in the Braze media library.

WhatsApp list messages

List messages appear as a body message with a list of clickable options. Each list can have multiple sections, and each list can have up to 10 rows.

Use Copy preview link in your HTML and drag-and-drop email messages, email templates, and Content Blocks to generate a shareable link that shows how your content will look like for a random user.

Push registration diagram

We revamped our push notification documentation in the User Guide and added a new diagram to help visualize what push registration looks like on a larger scale.

New Braze partnerships

Updated partner categories

We updated the Technology Partners section with new categories and subcategories to improve your navigation experience.

Shopify (new version) - eCommerce

A new version of the Shopify integration will be released in phases starting April, based on the type of Shopify store and the external ID used to set up the initial integration.

The older version of the integration will be deprecated on August 28, 2025. You must update to the newer version of the integration before August 28, 2025.

New Braze customers: Starting April 2025, Braze will be gradually rolling out the new Shopify connector for new onboardings and upgrading existing customers. To learn more about the new standard integration, refer to Shopify standard integration.

Just Words - Dynamic Content

Just Words hyper-personalizes messaging at scale on lifecycle marketing channels, empowering you to dynamically test hundreds of variations and auto-refresh underperforming content.

Tapcart - eCommerce

Tapcart is a leading mobile commerce platform for Shopify-powered brands, enabling merchants to create custom mobile apps that deliver personalized, engaging shopping experiences their customers love.

SDKs

Braze SDK version management

You can now learn about version management for the Braze SDK, so your app can stay up-to-date with the latest features and quality improvements.

SDK docs audit

We’re currently auditing all our SDK content for developers to ensure all of our code samples are helpful and accurate. So far, we’ve made a variety of updates to our Android and Swift docs, and more are on the way.

Contributing to Braze Docs

Offline support for Braze contributors

If you’re a Braze Docs contributor, you can now generate your local docs site completely offline. To get started, see Contributing to Braze Docs.

Troubleshooting your Braze Docs fork

For Braze Docs contributors having trouble targeting our repository from their fork, we’ve created troubleshooting steps to help get you back on track.

SDK updates

The following SDK updates have been released. Breaking updates are listed below; all other updates can be found by checking the corresponding SDK changelogs.

  • Braze Unity SDK 8.0.0
  • Braze Segment Kotlin 3.0.0
  • Braze Swift SDK 12.0.0
    • The distributed static XCFrameworks now include their resources directly instead of relying on external resources bundles.
      • When manually integrating the static XCFrameworks, you must select the Embed & Sign option for each XCFramework in the Frameworks, Libraries, and Embedded Content section of your target’s General settings.
      • No changes are required for Swift Package Manager or CocoaPods integrations.
  • Braze Segment Swift 6.0.0
    • Updates the Braze Swift SDK bindings to require releases from the 12.0.0+ SemVer denomination.
      • This allows compatibility with any version of the Braze SDK from 12.0.0 up to, but not including, 13.0.0.
      • Refer to the changelog entry for 12.0.0 for more information on potential breaking changes.

April 1, 2025 release

Updates to Braze navigation

The updated navigation in Braze is designed to help you efficiently access features and content across devices. Note that the option to switch between navigation versions is no longer available. Learn more at our dedicated Navigating Braze article.

Developer Guide detangle

Previously, many platform-level tasks were split across multiple pages, such as integrating the Swift SDK being split across six pages. Additionally, shared features were individually documented for each platform, meaning searching for a topic like “Setting Up Push Notifications” would return 10 different pages.

Before:

The previous Swift documentation located in the Platform Integration Guides section.

Now, platform-level tasks have been merged into single pages and shared SDK features now exist on the same page (with the help of our new SDK-tabbing feature). For example, now there’s only one page for Integrating the Braze SDK, where you can switch between platforms by selecting a tab at the top of the page. When you do, even the in-page table of contents will update to reflect the currently-selected tab.

After:

The updated Swift documentation located in the Swift tab of the Integrating the SDK article.

The updated Android documentation located in the Android tab of the Integrating the SDK article.

Contributing to Braze Docs

If you didn’t know, our docs are fully open-source! You can learn how in our Contributing Guide. This month, we documented some site functionality, like forcing sections to auto-expand and rendering API-generated content.

Data flexibility

Update to Canvas entry properties

Canvas entry properties are now part of Canvas context variables. Each context variable includes a name, data type, and a value that can include Liquid. For more information, refer to the Context component.

Updates to segmentation filters for phone number filters

Segmentation filters have been updated to reflect changes to two phone number filters:

  • Unformatted Phone Number (formerly Phone Number): Segments your users by their unformatted phone number.
  • Phone Number (formerly Sending Phone Number): Segments your users by the E.164 formatted phone number field.

Delete custom data

As you build targeted campaigns and segments, you may find that you no longer need a custom event or custom attribute. You can now delete this custom data and remove its references from your app.

Import users with email addresses and phone numbers

You can now use an email address or phone number to import users and omit an external ID or user alias.

Service Provider initiated login troubleshooting

Service Provider (SP) initiated login now has a troubleshooting section to help you work through issues with SAML and single-sign on issues.

User import troubleshooting

The User Import troubleshooting section has new and updated entries, including how to troubleshoot missing rows in your imported CSV files.

Frequently asked questions for Segment Extensions

Check out our frequently asked questions for Segment Extensions, including how you can create a Segment Extension that uses multiple custom events.

Personalized and extended delays

Early access

You can set up a personalized delay for your users and use this with a Context step to select the context variable to delay by.

You can also now extend Delay steps up to two years. For example, if you’re onboarding new users for your app, you can add an extended delay for two months before sending a Message step to nudge the users who haven’t started a session.

Default user profile attributes for Snowflake

Beta

There are now three default user profile attributes in Snowflake. Each view is designed for a specific use case with its own performance considerations. For example, you can be provided a periodic snapchat of a user profile’s default attributes.

Robust channels

Messaging fundamentals

Messaging Fundamentals is a new section in Engagement Tools that houses the shared concepts and terms for campaigns and Canvases, such as archiving and localizing messages.

WhatsApp custom domains

You can now assign custom domains to one or multiple WhatsApp subscription groups.

Triggered in-app messages for Canvas

You can now select a trigger for your in-app messages to be triggered on session start, or by custom events and purchases. After any delays pass and the audience options are checked, in-app messages are set to live when a user reaches the Message step. If a user starts a session and performs the trigger event for the in-app message, the user will see the in-app message.

Limit entrance volume for Canvas

You can limit the number of people who would potentially enter this Canvas by a selected cadence (daily, lifetime of the Canvas, or every time the Canvas is scheduled). For example, you can set the entry controls to allow the Canvas to only send to 5,000 users per day.

New use case: Booking reminder email system

Learn how you can use Braze features to build a booking reminder email messaging service. The service will allow users to book appointments and will message users with reminders of their upcoming appointments. Though this use case uses email messages, you can send messages in any, or multiple, channels based on a single update to a user profile.

You can turn off click tracking for specific links by adding HTML code to your email message in the HTML editor or to components in the drag-and-drop editor.

Dynamic Apple Push Notification Service gateway management

Dynamic APNs gateway management enhances the reliability and efficiency of iOS push notifications by automatically detecting the correct APNs environment. Previously, you would manually select APNs environments (development or production) for your push notifications, which sometimes led to incorrect gateway configurations, delivery failures, and BadDeviceToken errors.

Flutter support for Banners

Early access

Banners now support Flutter. Additionally, all Banner documentation has been overhauled for easier usability. Check out the following articles to get started:

WhatsApp click tracking

Early access

Click tracking lets you measure when someone taps a link in your WhatsApp message—giving you a clear view into what content is driving engagement. Braze shortens your URLs, adds tracking behind the scenes, and logs click events as they happen.

Frequently asked questions for push

Check out our new Push FAQ article that addresses some of the most frequently asked questions that arise when setting up push campaigns.

Push troubleshooting

Push troubleshooting provides a number of steps to help you navigate delivery challenges with push notifications. For example, if you’re experiencing delivery challenges with push notifications, we’ve compiled steps you can take to troubleshoot the issue.

New Braze partnerships

Movable Ink Da Vinci - Dynamic Content

The Braze and Movable Ink Da Vinci integration empowers brands to deliver highly personalized messaging by leveraging Da Vinci’s AI-driven content decisioning engine. Da Vinci curates the most relevant content for each user and seamlessly deploys messages through Braze.

SDK updates

The following SDK updates have been released. Breaking updates are listed below; all other updates can be found by checking the corresponding SDK changelogs.

March 4, 2025 release

Deferrals

Braze has updated our definition for what is a soft bounce and is sending a new event called deferrals starting February 25, 2025 at 10 am EST.

For Sendgrid customers, we made a change to separate out deferral events from our soft bounce events. We count deferred events as a soft bounce event. This impacts any Sendgrid customer using Currents, Query Builder, SQL Extension, Snowflake Data Sharing, or our Transactional Email product.

Prior behavior

Before February 25, 2025, a deferred event for an email address on a campaign or Canvas logs a soft bounce event every time. As a result, deferrals are included as part of soft bounce data. This can result in a user or a campaign reporting more soft bounce events than expected.

New behavior

Starting February 25, 2025, a deferred event will no longer log a soft bounce event every time. Instead, we’ll log a soft bounce event once per send for the email address, no matter how many times the email is retried or deferred.

What this means

You’ll notice a sizable drop in the volume of soft bounce events starting on February 25, 2025, resulting in the following potential changes:

  • Decrease in soft bounces for any reports built using Query Builder
  • Smaller segment size using SQL Extensions if you’re targeting users that have soft bounced X times over Y period
  • Drop in the number of soft bounce events delivered using Currents and any of our features using Snowflake
  • Drop in the number of soft bounces for Transactional Email product

For Sparkpost customers, there is no impact on your soft bounce event data, instead you’ll start receiving a new email event, deferral, in Currents and Snowflake.

Developer Guide detangle

Identical content that’s shared across multiple SDKs are starting to be merged together using the docs site’s new SDK tabbing feature. This month SDK integration, SDK initialization, and Content Cards were combined. Stay tuned for more updates in the coming months.

Data flexibility

Braze IDs for user profiles

A user profile now includes a Braze ID. You can use this when searching for user profiles.

Deferrals

Braze has updated our definition for what is a soft bounce and is sending a new event called deferrals, which is when an email was not immediately delivered, but Braze will retry the email for up to 72 hours after this temporary delivery failure to maximize the chances of successful delivery before attempts for that specific campaign are stopped.

Snowflake entity relationships

We’ve mapped the raw table schemas for Snowflake and Braze entity relationships to a new user-friendly docs page. It includes a breakdown of the USER_MESSAGES tables belonging to each channel, as well as descriptions for each table’s primary, foreign, and native keys.

Identity management for external IDs

Using an email address or a hashed email address as your Braze external ID can simplify identity management across your data sources; however, it’s important to consider the potential risks to user privacy and data security.

Unlocking creativity

Liquid tutorials

Added three Liquid tutorials about how to use operators in the following scenarios.

Context steps for Canvas

Early access

Use Context steps to create or update a set of variables that represent the context of a user (or insights into that user’s behavior) as they move through a Canvas.

Personalized delay

Early access

You can set up a personalized delay for your users by selecting the Personalize delay toggle in your Delay step. You can use this with a Context step to select a context variable to delay by.

When setting up a Delay step in your Canvas user journey, you can now create a delay up to 2 years.

Reverting automatic synchronization

When composing an email message, you can revert to automatic synchronization in the Plaintext tab by selecting the Regenerate from HTML icon, which only appears if the plaintext isn’t synchronizing.

The revert button for automatic synchronization in Braze.

Robust channels

Android Live Updates

Although Live Updates won’t be officially available until Android 16, our Live Updates for Android page shows you how to emulate their behavior, so you can display interactive lock-screen notifications similar to Live Activities for the Swift Braze SDK. Unlike official Live Updates, this functionality can be implemented for older Android versions.

Copying campaigns with feature flags across workspaces

You can now copy campaigns with feature flags across workspaces. To do so, make sure the destination workspace has a feature flag experiment configured with an ID that matches the feature flag referenced in the original campaign.

New WhatsApp message types supported

WhatsApp messages now support video, audio, and document outbound messages. Contact your Braze account manager if you’re interested in participating in the early access.

Right-to-left messages

Creating right-to-left messages covers best practices for crafting messages in languages that read right-to-left so that your messages display accurately as much as possible.

AI and ML automation

Item recommendations

Using item recommendations in messaging covers the product_recommendation Liquid object and includes a tutorial to help you put that knowledge into practice.

New Braze partnerships

Email Love - Channel Extensions

The Braze and Email Love partnership leverages Email Love’s Export to Braze feature and the Braze API to upload your email templates to Braze seamlessly.

VWO - A/B Testing

The Braze and VWO integration allows you to leverage VWO experiment data to create targeted segments and deliver personalized campaigns.

SDK updates

The following SDK updates have been released. Breaking updates are listed below; all other updates can be found by checking the corresponding SDK changelogs.

February 4, 2025 release

Braze Docs improvements

Contributing Guide

Our recent updates to the Contributing Guide makes it easier for non-technical users to contribute to Braze Docs.

Data and Analytics revamp

To make it easier for you to find what you’re looking for, we separated the articles formerly nested under “Data & Analytics” into Data and Analytics.

Developer Guide

We’ve done a huge cleanup of all docs across the Braze Developer Guide, which included merging “how-to’s” split across multiple pages into a single page.

There’s also a new SDK reference page that lists all of the reference documentation and repositories for each Braze SDK.

Unreal Engine Braze SDK

We migrated and rewrote all content from the Unreal Engine Braze SDK GitHub repository README into its dedicated section on Braze Docs.

Data flexibility

API usage dashboard

General availability

The API usage dashboard lets you monitor your incoming REST API traffic into Braze to understand your trends within your usage of our REST APIs and to troubleshoot any potential issues.

Adding tags to custom attributes

General availability

You can add tags to a custom attribute after it’s created if you have the “Manage Events, Attributes, Purchases” permission. The tags can then be used to filter the list of attributes.

Catalog selections and async catalog fields endpoints

General availability

The following endpoints are now generally available:

Using an email address to trigger campaigns or Canvases

General availability

You can now specify a recipient by email address to trigger your campaigns and Canvases.

Using a phone number to identify a user via the API

General availability

You can now use a phone number, in addition to an alias and email address, to identify a user through the /users/identify API endpoint

Getting a SAML trace

We added steps on how to obtain a SAML trace, which helps you resolve issues about SAML SSO with Support more efficiently.

Region-specific data centers

As Braze is growing to serve new areas, we’ve added an article about Braze data centers to clarify our operational approach.

Unlocking creativity

Price drop notifications and back-in-stock notifications

General availability

You can now notify customers when an item is back-in-stock by setting up back-in-stock notifications through a Canvas and catalog.

You can also create price drop notifications to notify customers when an item’s price has decreased by setting up price drop notifications in a catalog and Canvas.

Preview for selection

General availability

After creating a selection, you can view what a selection would return for either a random user or a specific user.

Templating catalog items including Liquid

General availability

You can template catalog items that include Liquid.

Canvas templates

We added new Canvas templates for onboarding users with a preferences survey and creating an email sign-up with double opt-in.

Managing leads with Salesforce Sales Cloud for B2B

One way B2B marketers can use Braze is through an integration with the Salesforce Sales Cloud. Read more about how to implement this use case.

Robust channels

Suppression lists

Beta

Suppression lists specify groups of users who will never receive messages. Admins can create suppression lists with segment filters to narrow down a user group the same way you would for segmentation.

New Braze partnerships

Constructor - Dynamic content

Constructor is a search and product discovery platform that uses AI and machine learning to deliver personalized search, recommendations, and browsing experiences for ecommerce and retail websites.

Trustpilot - Dynamic content

Trustpilot is an online review platform that enables your customers to share feedback and allows you to manage and respond to reviews.

SDK updates

The following SDK updates have been released. Breaking updates are listed below; all other updates can be found by checking the corresponding SDK changelogs.

January 7, 2025 release

Unlocking creativity

In-app messages templates

We added templates for drag-and-drop in-app messages.

B2B Salesforce Sales Cloud lead management

Managing leads with Salesforce Sales Cloud demonstrates how to use Braze webhooks to create and update leads in Salesforce Sales Cloud through a community-submitted integration.

Robust channels

Canvas templates

We added Braze Canvas templates for email sign-up with double opt-in and onboarding with preferences survey.

Changes to WhatsApp Opt-in policy

Meta recently updated their opt-in policy. For additional information, refer to WhatsApp product updates.

Width tool for Content Blocks in the email drag-and-drop editor

You can adjust the width of your Content Block in the drag-and-drop email editor. The default width is 100%.

Data flexibility

Soft Bounced segment filter

Segment your users by whether they soft bounced X times in Y days. For more information, refer to Segmentation filters glossary.

Anonymous users overview

Anonymous users provides an overview of anonymous users and user aliases, outlining their significance and how they can be leveraged in your messages.

Global Control Group membership

You can view Global Control Group membership by going to the Engagement tab of an individual user’s profile and scrolling to the Miscellaneous section.

New Braze partnerships

Justuno - Leads capture

Justuno lets you create fully optimized visitor experiences for all of your audiences with dynamic segments, offering the most advanced targeting available—all without impacting site speed or increasing dev work.

Odicci - Customer data platform

Integrate Braze with Odicci, a platform that empowers businesses to acquire, engage and retain customers through loyalty driven omnichannel experiences.

Optimizely - A/B testing

The Braze and Optimizely integration is a two-way integration that allows you to:

  • Sync your Braze customer segments and events to Optimizely Data Platform (ODP) nightly to enrich Optimizely customer profiles, reports, and segmentation.
  • Send Braze Currents events from Braze to Optimizely’s reporting tool.
  • Sync ODP customer data and events to Braze to enrich your Braze customer data and trigger Braze messaging based on customer events in ODP.

New Stuff!