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Customer behavior and user events

Use the search bar or the checkboxes below to find the events you need to use Currents effectively.

These schema include other App or Website activity such as Sessions, Custom Events, and Purchases tracked through the platform.

Póngase en contacto con su representante de Braze o abra un ticket de soporte si necesita acceder a derechos de eventos adicionales. Si no encuentras lo que necesitas en esta página, consulta nuestra Biblioteca de Eventos de Interacción con Mensajes o nuestros ejemplos de datos de muestra Currents.

Explicación del comportamiento del cliente y de la estructura de eventos del usuario y valores de la plataforma

Estructura del evento

Este desglose del comportamiento del cliente y de los eventos del usuario muestra qué tipo de información se incluye generalmente en un comportamiento del cliente o en un evento del usuario. Con una sólida comprensión de sus componentes, tus desarrolladores y el equipo de estrategia de inteligencia empresarial pueden utilizar los datos de eventos Currents entrantes para elaborar informes y gráficos basados en datos, y aprovechar otras valiosas métricas de datos.

Desglose de un evento de usuario que muestra un evento de compra con las propiedades enumeradas agrupadas por propiedades específicas del usuario, propiedades específicas del comportamiento y propiedades específicas del dispositivo

El comportamiento del cliente y los eventos del usuario se componen de propiedades específicas del usuario, propiedades específicas del comportamiento y propiedades específicas del dispositivo.

Valores de la plataforma

Algunos eventos devuelven un valor platform que especifica la plataforma del dispositivo del usuario.
La siguiente tabla detalla los posibles valores devueltos:

Eventos de actualización del número de contenedor aleatorio

Este evento de usuario se produce cada vez que se crea un nuevo usuario dentro de su área de trabajo. Durante este evento, a cada nuevo usuario se le asigna un número de contenedor aleatorio que puedes utilizar para crear segmentos de usuarios aleatorios distribuidos uniformemente. Utilízalo para agrupar una serie de valores de número de contenedor aleatorios y comparar el rendimiento de tus campañas y variantes de campaña.

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// users.RandomBucketNumberUpdate

{
  "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
  "external_user_id" : "(optional, string) [PII] External ID of the user",
  "id" : "(required, string) Globally unique ID for this event",
  "prev_random_bucket_number" : "(optional, int) Previous random bucket number",
  "random_bucket_number" : "(required, int) New random bucket number",
  "time" : "(required, int) UNIX timestamp at which the event happened",
  "user_id" : "(required, string) Braze user ID of the user who performed this event"
}

Eventos personalizados

Este evento se produce cuando se activa un evento personalizado específico. Utilícelo para rastrear cuando los usuarios realizan eventos personalizados en su aplicación.

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// [Braze Custom Event] (users.behaviors.CustomEvent)

{
  "adid" : "(optional, string) [PII] Advertising identifier",
  "device_id" : "(optional, string) ID of the device on which the event occurred",
  "event_properties" : {
    "ad_id" : "(optional, string) [PII] Advertising identifier",
    "ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
    "ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "device_model" : "(optional, string) Model of the device",
    "os_version" : "(optional, string) Version of the operating system of the device",
    "platform" : "(optional, string) Platform of the device"
  },
  "event_type" : "(required, string) The event type name, as it is exported to Amplitude",
  "idfa" : "(optional, string) [PII] Advertising identifier",
  "insert_id" : "(required, string) Globally unique ID for this event",
  "library" : "Braze",
  "time" : "(required, int) UNIX timestamp at which the event happened",
  "user_id" : "(optional, string) [PII] External ID of the user"
}

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// [Braze Custom Event] (users.behaviors.CustomEvent)

{
  "event" : "(required, string) The event type name, as it is exported to Mixpanel",
  "properties" : {
    "$partner_id" : "braze",
    "ad_id" : "(optional, string) [PII] Advertising identifier",
    "ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
    "ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "$device" : "(optional, string) Model of the device",
    "device_id" : "(optional, string) ID of the device on which the event occurred",
    "distinct_id" : "(required, string) [PII] External ID of the user",
    "$insert_id" : "(required, string) Globally unique ID for this event",
    "$os" : "(optional, string) Version of the operating system of the device",
    "platform" : "(optional, string) Platform of the device",
    "time" : "(required, int) UNIX timestamp at which the event happened",
    "token" : "(required, string) The Mixpanel API token"
  }
}

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// users.behaviors.CustomEvent

{
  "ad_id" : "(optional, string) [PII] Advertising identifier",
  "ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
  "ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
  "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
  "app_id" : "(optional, string) API ID of the app on which this event occurred",
  "device_id" : "(optional, string) ID of the device on which the event occurred",
  "device_model" : "(optional, string) Model of the device",
  "external_user_id" : "(optional, string) [PII] External ID of the user",
  "id" : "(required, string) Globally unique ID for this event",
  "name" : "(required, string) Name of the custom event",
  "os_version" : "(optional, string) Version of the operating system of the device",
  "platform" : "(optional, string) Platform of the device",
  "properties" : "(required, string) Custom properties stored as a JSON encoded string",
  "time" : "(required, int) UNIX timestamp at which the event happened",
  "timezone" : "(optional, string) Time zone of the user",
  "user_id" : "(required, string) Braze user ID of the user who performed this event"
}

Detalles de la propiedad

  • Para ad_id, ad_id_type, y ad_tracking_enabled, necesitas recopilar explícitamente el IDFA del anuncio de iOS y el ID de Google Ads de Android a través de los SDK nativos. Más información aquí: iOS, Android.
  • Si utilizas Kafka para la ingesta de datos de Currents, ponte en contacto con tu director del éxito del cliente o tu administrador de cuentas para habilitar la función para el envío de ad_id.

Eventos de atribución de instalación

Este evento se produce cuando la instalación de una aplicación se atribuye a una fuente. Utilízalo para saber de dónde proceden las instalaciones de tu aplicación.

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// Install Attribution (users.behaviors.InstallAttribution)

{
  "device_id" : "(optional, string) ID of the device on which the event occurred",
  "event_properties" : {
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "source" : "(optional, string) The source of the attribution"
  },
  "event_type" : "(required, string) The event type name, as it is exported to Amplitude",
  "insert_id" : "(required, string) Globally unique ID for this event",
  "library" : "Braze",
  "time" : "(required, int) UNIX timestamp at which the event happened",
  "user_id" : "(optional, string) [PII] External ID of the user"
}

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// Install Attribution (users.behaviors.InstallAttribution)

{
  "event" : "(required, string) The event type name, as it is exported to Mixpanel",
  "properties" : {
    "$partner_id" : "braze",
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "device_id" : "(optional, string) ID of the device on which the event occurred",
    "distinct_id" : "(required, string) [PII] External ID of the user",
    "$insert_id" : "(required, string) Globally unique ID for this event",
    "source" : "(optional, string) The source of the attribution",
    "time" : "(required, int) UNIX timestamp at which the event happened",
    "token" : "(required, string) The Mixpanel API token"
  }
}

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// users.behaviors.InstallAttribution

{
  "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
  "external_user_id" : "(optional, string) [PII] External ID of the user",
  "id" : "(required, string) Globally unique ID for this event",
  "source" : "(required, string) The source of the attribution",
  "time" : "(required, int) UNIX timestamp at which the event happened",
  "user_id" : "(required, string) Braze user ID of the user who performed this event"
}

Eventos de ubicación

Este evento se activa cuando un usuario visita un lugar determinado. Utilícelo para realizar un seguimiento de los usuarios que activan eventos de ubicación en su aplicación.

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// Location (users.behaviors.Location)

{
  "adid" : "(optional, string) [PII] Advertising identifier",
  "device_id" : "(optional, string) ID of the device on which the event occurred",
  "event_properties" : {
    "ad_id" : "(optional, string) [PII] Advertising identifier",
    "ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
    "ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
    "alt_accuracy" : "(optional, float) Altitude accuracy of recorded location",
    "altitude" : "(optional, float) [PII] Altitude of recorded location",
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "device_model" : "(optional, string) Model of the device",
    "latitude" : "(required, float) [PII] Latitude of recorded location",
    "ll_accuracy" : "(optional, float) Accuracy of the latitude and longitude of recorded location",
    "longitude" : "(required, float) [PII] Longitude of recorded location",
    "os_version" : "(optional, string) Version of the operating system of the device",
    "platform" : "(optional, string) Platform of the device"
  },
  "event_type" : "(required, string) The event type name, as it is exported to Amplitude",
  "idfa" : "(optional, string) [PII] Advertising identifier",
  "insert_id" : "(required, string) Globally unique ID for this event",
  "library" : "Braze",
  "time" : "(required, int) UNIX timestamp at which the event happened",
  "user_id" : "(optional, string) [PII] External ID of the user"
}

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// Location (users.behaviors.Location)

{
  "event" : "(required, string) The event type name, as it is exported to Mixpanel",
  "properties" : {
    "$partner_id" : "braze",
    "ad_id" : "(optional, string) [PII] Advertising identifier",
    "ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
    "ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
    "alt_accuracy" : "(optional, float) Altitude accuracy of recorded location",
    "altitude" : "(optional, float) [PII] Altitude of recorded location",
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "$device" : "(optional, string) Model of the device",
    "device_id" : "(optional, string) ID of the device on which the event occurred",
    "distinct_id" : "(required, string) [PII] External ID of the user",
    "$insert_id" : "(required, string) Globally unique ID for this event",
    "latitude" : "(required, float) [PII] Latitude of recorded location",
    "ll_accuracy" : "(optional, float) Accuracy of the latitude and longitude of recorded location",
    "longitude" : "(required, float) [PII] Longitude of recorded location",
    "$os" : "(optional, string) Version of the operating system of the device",
    "platform" : "(optional, string) Platform of the device",
    "time" : "(required, int) UNIX timestamp at which the event happened",
    "token" : "(required, string) The Mixpanel API token"
  }
}

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// users.behaviors.Location

{
  "ad_id" : "(optional, string) [PII] Advertising identifier",
  "ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
  "ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
  "alt_accuracy" : "(optional, float) Altitude accuracy of recorded location",
  "altitude" : "(optional, float) [PII] Altitude of recorded location",
  "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
  "app_id" : "(required, string) API ID of the app on which this event occurred",
  "device_id" : "(optional, string) ID of the device on which the event occurred",
  "device_model" : "(optional, string) Model of the device",
  "external_user_id" : "(optional, string) [PII] External ID of the user",
  "id" : "(required, string) Globally unique ID for this event",
  "latitude" : "(required, float) [PII] Latitude of recorded location",
  "ll_accuracy" : "(optional, float) Accuracy of the latitude and longitude of recorded location",
  "longitude" : "(required, float) [PII] Longitude of recorded location",
  "os_version" : "(optional, string) Version of the operating system of the device",
  "platform" : "(optional, string) Platform of the device",
  "time" : "(required, int) UNIX timestamp at which the event happened",
  "user_id" : "(required, string) Braze user ID of the user who performed this event"
}

Detalles de la propiedad

  • Para ad_id, ad_id_type, y ad_tracking_enabled, necesitas recopilar explícitamente el IDFA del anuncio de iOS y el ID de Google Ads de Android a través de los SDK nativos. Más información aquí: iOS, Android.
  • Si utilizas Kafka para la ingesta de datos de Currents, ponte en contacto con tu director del éxito del cliente o tu administrador de cuentas para habilitar la función para el envío de ad_id.

Eventos de compra

Este evento se produce cuando un usuario realiza una compra. Utilice estos datos para rastrear cuándo los usuarios compran algo en la aplicación.

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// Purchase (users.behaviors.Purchase)

{
  "adid" : "(optional, string) [PII] Advertising identifier",
  "device_id" : "(optional, string) ID of the device on which the event occurred",
  "event_properties" : {
    "ad_id" : "(optional, string) [PII] Advertising identifier",
    "ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
    "ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "currency" : "(required, string) Currency of the purchase",
    "device_model" : "(optional, string) Model of the device",
    "os_version" : "(optional, string) Version of the operating system of the device",
    "platform" : "(optional, string) Platform of the device"
  },
  "event_type" : "(required, string) The event type name, as it is exported to Amplitude",
  "idfa" : "(optional, string) [PII] Advertising identifier",
  "insert_id" : "(required, string) Globally unique ID for this event",
  "library" : "Braze",
  "price" : "(required, float) Price of the purchase",
  "productId" : "(required, string) ID of the product purchased",
  "time" : "(required, int) UNIX timestamp at which the event happened",
  "user_id" : "(optional, string) [PII] External ID of the user"
}

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// Purchase (users.behaviors.Purchase)

{
  "event" : "(required, string) The event type name, as it is exported to Mixpanel",
  "properties" : {
    "$partner_id" : "braze",
    "ad_id" : "(optional, string) [PII] Advertising identifier",
    "ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
    "ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "currency" : "(required, string) Currency of the purchase",
    "$device" : "(optional, string) Model of the device",
    "device_id" : "(optional, string) ID of the device on which the event occurred",
    "distinct_id" : "(required, string) [PII] External ID of the user",
    "$insert_id" : "(required, string) Globally unique ID for this event",
    "$os" : "(optional, string) Version of the operating system of the device",
    "platform" : "(optional, string) Platform of the device",
    "price" : "(required, float) Price of the purchase",
    "product_id" : "(required, string) ID of the product purchased",
    "time" : "(required, int) UNIX timestamp at which the event happened",
    "token" : "(required, string) The Mixpanel API token"
  }
}

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// users.behaviors.Purchase

{
  "ad_id" : "(optional, string) [PII] Advertising identifier",
  "ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
  "ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
  "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
  "app_id" : "(optional, string) API ID of the app on which this event occurred",
  "currency" : "(required, string) Currency of the purchase",
  "device_id" : "(optional, string) ID of the device on which the event occurred",
  "device_model" : "(optional, string) Model of the device",
  "external_user_id" : "(optional, string) [PII] External ID of the user",
  "id" : "(required, string) Globally unique ID for this event",
  "os_version" : "(optional, string) Version of the operating system of the device",
  "platform" : "(optional, string) Platform of the device",
  "price" : "(required, float) Price of the purchase",
  "product_id" : "(required, string) ID of the product purchased",
  "properties" : "(required, string) Custom properties stored as a JSON encoded string",
  "time" : "(required, int) UNIX timestamp at which the event happened",
  "user_id" : "(required, string) Braze user ID of the user who performed this event"
}

Detalles de la propiedad

  • Para ad_id, ad_id_type, y ad_tracking_enabled, necesitas recopilar explícitamente el IDFA del anuncio de iOS y el ID de Google Ads de Android a través de los SDK nativos. Más información aquí: iOS, Android.
  • Si utilizas Kafka para la ingesta de datos de Currents, ponte en contacto con tu director del éxito del cliente o tu administrador de cuentas para habilitar la función para el envío de ad_id.

Actos de la Primera Sesión

Este evento se produce cuando un usuario inicia su primera sesión en tu aplicación. Utilice estos datos para saber cuándo inician sesión los usuarios.

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// First Session (users.behaviors.app.FirstSession)

{
  "device_id" : "(optional, string) ID of the device on which the event occurred",
  "event_properties" : {
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "device_model" : "(optional, string) Model of the device",
    "os_version" : "(optional, string) Version of the operating system of the device",
    "platform" : "(optional, string) Platform of the device",
    "session_id" : "(optional, string) UUID of the session"
  },
  "event_type" : "(required, string) The event type name, as it is exported to Amplitude",
  "insert_id" : "(required, string) Globally unique ID for this event",
  "library" : "Braze",
  "time" : "(required, int) UNIX timestamp at which the event happened",
  "user_id" : "(optional, string) [PII] External ID of the user"
}

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// First Session (users.behaviors.app.FirstSession)

{
  "event" : "(required, string) The event type name, as it is exported to Mixpanel",
  "properties" : {
    "$partner_id" : "braze",
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "$device" : "(optional, string) Model of the device",
    "device_id" : "(optional, string) ID of the device on which the event occurred",
    "distinct_id" : "(required, string) [PII] External ID of the user",
    "$insert_id" : "(required, string) Globally unique ID for this event",
    "$os" : "(optional, string) Version of the operating system of the device",
    "platform" : "(optional, string) Platform of the device",
    "session_id" : "(optional, string) UUID of the session",
    "time" : "(required, int) UNIX timestamp at which the event happened",
    "token" : "(required, string) The Mixpanel API token"
  }
}

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// users.behaviors.app.FirstSession

{
  "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
  "app_id" : "(required, string) API ID of the app on which this event occurred",
  "country" : "(optional, string) [DEPRECATED]",
  "device_id" : "(optional, string) ID of the device on which the event occurred",
  "device_model" : "(optional, string) Model of the device",
  "external_user_id" : "(optional, string) [PII] External ID of the user",
  "gender" : "(optional, string) [DEPRECATED]",
  "id" : "(required, string) Globally unique ID for this event",
  "language" : "(optional, string) [DEPRECATED]",
  "os_version" : "(optional, string) Version of the operating system of the device",
  "platform" : "(optional, string) Platform of the device",
  "sdk_version" : "(optional, string) [DEPRECATED]",
  "session_id" : "(required, string) UUID of the session",
  "time" : "(required, int) UNIX timestamp at which the event happened",
  "timezone" : "(optional, string) Time zone of the user",
  "user_id" : "(required, string) Braze user ID of the user who performed this event"
}

Eventos de fin de sesión

Esto ocurre cuando un usuario sale de su aplicación, terminando así su sesión actual. Utilice estos datos para realizar un seguimiento de cuándo finalizan las sesiones y, junto con el evento de inicio de sesión correspondiente, calcular la duración de su tiempo en una sesión.

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// Session End (users.behaviors.app.SessionEnd)

{
  "device_id" : "(optional, string) ID of the device on which the event occurred",
  "event_properties" : {
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "device_model" : "(optional, string) Model of the device",
    "duration" : "(optional, float) Duration of the session in seconds",
    "os_version" : "(optional, string) Version of the operating system of the device",
    "platform" : "(optional, string) Platform of the device",
    "session_id" : "(optional, string) UUID of the session"
  },
  "event_type" : "(required, string) The event type name, as it is exported to Amplitude",
  "insert_id" : "(required, string) Globally unique ID for this event",
  "library" : "Braze",
  "time" : "(required, int) UNIX timestamp at which the event happened",
  "user_id" : "(optional, string) [PII] External ID of the user"
}

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// Session End (users.behaviors.app.SessionEnd)

{
  "event" : "(required, string) The event type name, as it is exported to Mixpanel",
  "properties" : {
    "$partner_id" : "braze",
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "$device" : "(optional, string) Model of the device",
    "device_id" : "(optional, string) ID of the device on which the event occurred",
    "distinct_id" : "(required, string) [PII] External ID of the user",
    "duration" : "(optional, float) Duration of the session in seconds",
    "$insert_id" : "(required, string) Globally unique ID for this event",
    "$os" : "(optional, string) Version of the operating system of the device",
    "platform" : "(optional, string) Platform of the device",
    "session_id" : "(optional, string) UUID of the session",
    "time" : "(required, int) UNIX timestamp at which the event happened",
    "token" : "(required, string) The Mixpanel API token"
  }
}

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// users.behaviors.app.SessionEnd

{
  "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
  "app_id" : "(required, string) API ID of the app on which this event occurred",
  "device_id" : "(optional, string) ID of the device on which the event occurred",
  "device_model" : "(optional, string) Model of the device",
  "duration" : "(optional, float) Duration of the session in seconds",
  "external_user_id" : "(optional, string) [PII] External ID of the user",
  "id" : "(required, string) Globally unique ID for this event",
  "os_version" : "(optional, string) Version of the operating system of the device",
  "platform" : "(optional, string) Platform of the device",
  "session_id" : "(required, string) UUID of the session",
  "time" : "(required, int) UNIX timestamp at which the event happened",
  "user_id" : "(required, string) Braze user ID of the user who performed this event"
}

Eventos de inicio de sesión

Este evento se produce cuando un usuario inicia una sesión. Utilice estos datos para saber cuándo inician sesión los usuarios.

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// Session Start (users.behaviors.app.SessionStart)

{
  "device_id" : "(optional, string) ID of the device on which the event occurred",
  "event_properties" : {
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "device_model" : "(optional, string) Model of the device",
    "os_version" : "(optional, string) Version of the operating system of the device",
    "platform" : "(optional, string) Platform of the device",
    "session_id" : "(optional, string) UUID of the session"
  },
  "event_type" : "(required, string) The event type name, as it is exported to Amplitude",
  "insert_id" : "(required, string) Globally unique ID for this event",
  "library" : "Braze",
  "time" : "(required, int) UNIX timestamp at which the event happened",
  "user_id" : "(optional, string) [PII] External ID of the user"
}

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// Session Start (users.behaviors.app.SessionStart)

{
  "event" : "(required, string) The event type name, as it is exported to Mixpanel",
  "properties" : {
    "$partner_id" : "braze",
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "$device" : "(optional, string) Model of the device",
    "device_id" : "(optional, string) ID of the device on which the event occurred",
    "distinct_id" : "(required, string) [PII] External ID of the user",
    "$insert_id" : "(required, string) Globally unique ID for this event",
    "$os" : "(optional, string) Version of the operating system of the device",
    "platform" : "(optional, string) Platform of the device",
    "session_id" : "(optional, string) UUID of the session",
    "time" : "(required, int) UNIX timestamp at which the event happened",
    "token" : "(required, string) The Mixpanel API token"
  }
}

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// users.behaviors.app.SessionStart

{
  "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
  "app_id" : "(required, string) API ID of the app on which this event occurred",
  "device_id" : "(optional, string) ID of the device on which the event occurred",
  "device_model" : "(optional, string) Model of the device",
  "external_user_id" : "(optional, string) [PII] External ID of the user",
  "id" : "(required, string) Globally unique ID for this event",
  "os_version" : "(optional, string) Version of the operating system of the device",
  "platform" : "(optional, string) Platform of the device",
  "session_id" : "(required, string) UUID of the session",
  "time" : "(required, int) UNIX timestamp at which the event happened",
  "user_id" : "(required, string) Braze user ID of the user who performed this event"
}
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