The Million-Dollar Message: Driving ROI, One Campaign at a Time

Customer engagement can play a central role in driving the success of your overall business efforts—but only if you have the right mindset and the right technology. In this session, we'll hear from customer engagement thought leaders and innovative brands as they explore the role that strategy and direct customer messaging can play in driving increased revenue, deeper customer relationships, and higher ROI for companies across industries and regions.

Speakers:

• Sina Zand, Head of CRM Strategy & Lifecycle Marketing, Xbox, Blizzard
• Andy Trevino, VP, Solutions Consulting, Braze