Get Engaged: Collaborate with Technical Teams to Support Data Agility feat. Miro, Roku, and Too Good To Go

In today’s data-driven world, collaboration between marketing and technical teams is crucial for maintaining data agility. Understanding technical constraints and leveraging each team’s expertise to support agile data practices is key to creating consumer-loved experiences. This session will explore practical approaches to enhance collaboration, streamline workflows, and drive better outcomes for your marketing initiatives, ultimately boosting data agility through improved teamwork and collaboration.

Speakers:

• David Willis, Senior Director, Growth Engineering, Braze
• Laura Wiedel, Associate Director of Consumer Media and Digital, Too Good To Go
• Tom Howard, Staff Engineer, Miro
• Joseph Marcus, CRM Ops Technical Architect, Roku