Doubling Down on Engagement Through Messaging Apps and Braze

Recent research from Braze found that more marketers were planning to make use of messaging apps like WhatsApp and LINE in their marketing efforts than any other engagement channel, including stalwarts like email and push. In this session, we'll talk with brands at different stages of their journey to implement and leverage message apps within their customer engagement efforts and explore the challenges and opportunities that this powerful new tool brings with it.

Speakers:

• Lexie Haggerty, Senior Product Marketing Manager, Braze
• Nick Robin, Director, Product Management, Braze