Don’t Set It and Forget It: Use Braze to Power an Iterative Lifecycle Program

One of the biggest shifts in modern customer engagement is the move away from one-and-done promotional campaigns and toward an always-on, data-driven approach to building and strengthening customer relationships. In this session, we’ll explore how brands can leverage cross-team collaboration and modern data and messaging technology to successfully engage customers across the lifecycle in personalized, meaningful ways.

Speakers:

• Sarah Lands Ramrup, MarTech / Data Strategist / Senior Personalization Lead, Nestle PURINA
• Diana Gilbert, Data Analyst / Performance Marketer / Personalization Manager, Nestle PURINA
• Catherine Arnold, Strategic Customer Success Manager, Global Strategic Accounts