Rokt Calendar

Rokt Calendar is a dynamic calendar marketing technology that enables brands to push 1:1 events and promotional communications, in the form of calendar events and notifications, across a proprietary network of subscriber calendars.

The Rokt Calendar and Braze integration allow for Rokt Calendar calendar subscribers and associated subscription data to be pushed into Braze.

Customers can use the Braze Canvas to define journey targeting, a segment of your audience, while using the calendar event as a communication method, much in the same way that SMS, email, and push notifications are used. Audience segmentation can be done on any of the standard Braze user attributes as well as the custom attributes generated through the calendar subscription.

Rokt Calendar provides Braze customers the ability to align their personalized marketing initiatives and extend personalized content to the end user’s Calendar. Thus, making it a more seamless experience for the end user and further develops stickiness with our customers’ services. 

Pre-Requisites

API Integration

Building an Audience of Calendar Subscribers

In order to send calendar events from Canvas using the Rokt Calendar integration, it is required that you have a Rokt Calendar setup and users have subscribed to the calendar. To do this, you’ll need to inform your users where and how to subscribe to the calendar.

Audience Segmentation in Braze

When Rokt either creates a new user or matches an existing subscriber with a Braze user, Rokt will send the following subscription attributes you can filter within Braze:

In addition, Rokt will also trigger a subscribe custom event as soon as the user has subscribed to your Rokt calendar that can be used either in Braze segmentation or be used as a trigger for a campaign or Canvas step.

Using Rokt Calendar in Your Braze Campaigns & Canvases

Within Braze, you can setup a Webhook Campaign or a webhook within a Canvas to either:

• Send new personalized event: This will allow new events to be added to a segment of subscribers’ calendars.
• Update personalized event: This will allow for an update to be made to an event that has already been added to subscribers’ calendars.

Before you get started, the fields below detail the information that can be customized at the event level.

• Send a New Event
• Update to Existing Event

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{% capture eventId %}Event_0001{% endcapture %}
{% capture eventTitle %}Event Title{% endcapture %}
{% capture eventDescr %}Event Description{% endcapture %}
{% capture eventLocation %}Event Location{% endcapture %}
{% capture eventStart %}2019-02-21T15:00:00{% endcapture %}
{% capture eventEnd %}2019-02-21T15:00:00{% endcapture %}
{% capture notifyBefore %}15{% endcapture %}
{% capture eventTZ %}Eastern Standard Time{% endcapture %}

{
  "event": {
    "eventId": "{{eventId}}_{{${user_id}}}",
    "title": "{{eventTitle}}",
    "description": "{{eventDescr}}",
    "location": "{{eventLocation}}",
    "start": "{{eventStart}}",
    "end": "{{eventEnd}}",
    "timezone": "{{eventTZ}}",
    "notifyBefore": "{{notifyBefore}}"
  },
  "subscriptionIds": ["{{custom_attribute.${rokt:subscription_id}| join: '","'  }}"]
}

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{% capture eventId %}Event_0001{% endcapture %}
{% capture eventTitle %}Event Title{% endcapture %}
{% capture eventDescr %}Event Description{% endcapture %}
{% capture eventLocation %}Event Location{% endcapture %}
{% capture eventStart %}2019-02-21T15:00:00{% endcapture %}
{% capture eventEnd %}2019-02-21T15:00:00{% endcapture %}
{% capture notifyBefore %}15{% endcapture %}
{% capture eventTZ %}Eastern Standard Time{% endcapture %}

{
  "event": {
    "eventId": "{{eventId}}_{{${user_id}}}",
    "title": "{{eventTitle}}",
    "description": "{{eventDescr}}",
    "location": "{{eventLocation}}",
    "start": "{{eventStart}}",
    "end": "{{eventEnd}}",
    "timezone": "{{eventTZ}}",
    "notifyBefore": "{{notifyBefore}}"
  }