Alpaco

Alpaco is an online creative management tool that offers a drag-and-drop editor for building reusable, brand-safe content for Braze. The Alpaco and Braze integration allows you to export Email Templates (including AMP) and Content Blocks, schedule sends and A/B split tests to your Braze segments, and follow the results of your Braze campaigns and Canvases directly in Alpaco.

This integration is maintained by Alpaco.

Prerequisites

Requirement	Description
Alpaco account	An Alpaco account is required to take advantage of this partnership.
Braze REST API key	A Braze REST API key with full Templates permissions, plus the permissions for any other features you want to use (listed in the API key permissions table). This can be created in the Braze dashboard from Settings > API Keys.
Cluster instance	Your Braze cluster instance aligns with your Braze dashboard and REST endpoint. For example, if your dashboard URL is https://dashboard-03.braze.com, your endpoint will be dashboard-03.
App identifier (optional)	Required for scheduled sends and A/B split tests. This can be found in the Braze dashboard from Settings > APIs and Identifiers > App Identifiers.
Reporting campaign (optional)	An empty API campaign in Braze, set up once. Scheduled sends and A/B split tests are sent under this campaign, so Braze reports each variant separately.

The API key needs the following permissions, depending on the features you use. If a permission is missing, Alpaco tells you which one to add.

Feature	Permissions
Export email templates	templates.email.create, templates.email.update
Export Content Blocks	content_blocks.create, content_blocks.update
Scheduled sends and A/B split tests	segments.list, messages.schedule.create, messages.schedule.delete
Results of scheduled sends and A/B split tests	campaigns.details, sends.id.create, sends.data_series
Results of campaigns	campaigns.list, campaigns.details, campaigns.data_series
Results of Canvases	canvas.list, canvas.details, canvas.data_series
Custom attributes for segments and merge tags	custom_attributes.get

Use cases

• Maintain brand consistency by centralizing creative design in Alpaco and pushing updates to Braze with a single export.
• Export fully designed email templates, including their AMP for Email version, for use in Braze campaigns, Canvases, and transactional messaging.
• Create and manage modular content blocks (such as headers, footers, and promotions) that can be reused across multiple channels, including in-app messages.
• Enable personalization by including Braze-supported Liquid tags, and build segments on your Braze custom attributes, which Alpaco syncs daily or on demand.
• Schedule sends to your Braze segments directly from Alpaco, optionally in each recipient’s local time.
• Run A/B split tests with two or more email variants, each with its own subject line, preheader, and content, without any per-test setup in Braze.
• Follow results in Alpaco, such as opens, clicks, click-to-open rate, unsubscribes, bounces, spam reports, conversions, and revenue per variant. This covers scheduled sends and every Braze campaign and Canvas that uses an Alpaco template or Content Block.

Integration

Add your Braze REST API key and cluster instance as a Braze connection in Alpaco under ESP Connections, or provide them to the Alpaco customer success team, who will set up the initial integration for you. For scheduled sends and reporting, also add a from address, your app identifier, and your reporting campaign ID.

Exporting Alpaco messages to Braze

Step 1: Create a template in Alpaco

In Alpaco, create a template that expresses your brand identity. When you’re ready, select Save.

Step 2: Draft a message using the template

Next, go to the Alpaco lobby and use your template to create an email, in-app message, or content block. To double-check your message before exporting, select Review.

Step 3: Export your message to Braze

Select Export, then choose the Braze integration and specify whether you’re exporting an email template or a content block. If your email has an AMP version, it’s exported together with the HTML.

If you make changes after export, you can re-export the content from Alpaco to update it in Braze.

To send directly from Alpaco, select Scheduled, then pick a Braze segment and a send time. If your email has A/B variants, choose how the segment is split between them. Each recipient gets exactly one variant: Alpaco schedules one message per variant and uses Braze’s random bucket number with abort_message to keep recipients in their share. You can cancel scheduled sends from Alpaco until they go out.

Using Alpaco templates and blocks in Braze

Depending on the type of content you export, your template will appear in one of the following sections:

• Templates & Media > Email Templates
• Templates & Media > Content Blocks

Alpaco templates are ideal for organizations looking to centrally manage brand consistency. They also support Braze’s built-in tags for easy categorization and content management.