Playable
Playable allows you to add auto-play video content to your Braze email campaigns.
This integration is maintained by Playable.
About the integration
The Braze and Playable integration allows you to deliver your best content (high-quality video) to your best audience (email), increasing your click-through and post-click metrics with high-quality video content that plays automatically within the inbox.
Embedded videos are not natively supported by many email clients and can significantly increase email size, which may cause messages to be marked as spam. Playable addresses this by delivering optimized video content that works across email clients. For more details about video in email, see Can I embed videos in emails?
Prerequisites
| Requirement | Description |
|---|---|
| Playable Account | A Playable account is required to take advantage of this partnership. If you do not already have a Playable account, sign up for a Playable account. |
| Video Content | Upload video files to Playable or provide video URLs from websites like Facebook, Instagram, YouTube, X (formerly Twitter), TikTok, and more. |
Implementation
Step 1: Add your video to Playable
In the Playable platform, upload video files or add videos by providing a URL of your video on Facebook, Instagram, YouTube, X (formerly Twitter), TikTok, and more.
Step 2: Copy the embed code from Playable
After you upload a video, Playable generates a code that, when inserted into your Braze campaign, embeds the video in your email to auto-play when opened. When your email is opened, the Playable servers deliver the best possible version of your video depending on the email client, device, screen size, and network conditions.
Videos will autoplay in over 98% of inboxes, including iPhone Mail, Gmail, Apple Mail, Outlook for iOS, Outlook for Android, Outlook for Mac, and newer versions of Outlook 365 for Windows. Users of legacy Outlook for Windows will see a static image instead.
Step 3: Paste the embed code into Braze
Paste the code into your Braze email campaign, then continue to design, test, and publish your email campaign.