Chord

Chord provides a customer data platform that captures and standardizes events from your eCommerce storefront. When you connect Chord to Braze, purchase activity, behavioral events, and identity updates flow into Braze so you can trigger campaigns and keep profiles current without building those pipelines yourself.

This integration is maintained by Chord.

For more information about setup, connection options, and field lists, see Chord Braze integration.

About the integration

Chord acts as the data layer between your store and Braze. After you connect Braze as a destination in the Chord CDP, Chord maps events from its tracking plan to Braze. Use that data in segments, Canvases, and message personalization to reflect what your consumers are doing on your site.

Prerequisites

Before you connect Chord and Braze, confirm you have the following:

Requirement	Description
Chord account	A Chord account is required to use this integration.
Braze API credentials	The credentials you need depends on your connection mode. Cloud mode uses a Braze REST API key. Device mode uses the Web channel API key for the Braze SDK, which is separate from your REST API key.
Braze REST endpoint	Chord sends server-side data to the /users/track and /users/identify endpoints. Your base URL follows your Braze instance, for example, https://rest.iad-01.braze.com. For more information, see Braze REST API endpoints.

Connection modes

Chord supports cloud mode (server-to-server calls through the Braze REST APIs) and device mode (Chord initializes the Braze Web SDK and forwards mapped calls). Choose the mode that fits whether you need full web SDK features (for example, in-app messages) or only server-side event forwarding.

Cloud mode

1. In the Chord data platform, open the CDP and go to Destinations.
2. Select Add next to destinations, choose Braze from the catalog, then enter a destination name and your Braze REST API key.
3. Create the destination to finish connecting.

Create the REST API key in the Braze dashboard from Settings > API Keys. If you use the older navigation, go to Developer Console > API Settings. Unless Chord documents different requirements for your workspace, the key needs the users.track and users.identify permissions. For more information, see API keys.

Device mode

1. In the Chord data platform, open the CDP and go to Destinations.
2. Select Add next to destinations, choose Braze (device mode) from the catalog, then enter a destination name and your Web channel API key.
3. Create the destination to finish connecting.

Use the Web channel API key from Settings > App Settings > Web > API Key in the Braze dashboard. Do not use your REST API key for device mode.

Device mode configuration

In the Chord destination settings, configure the following:

• Braze Web SDK version: Chord exposes selectable SDK versions in the CDP; confirm the available range in Chord’s documentation.
• SDK endpoint: Must match your Braze instance. For more information, see API and SDK endpoints.
• Event and SDK options: For example, which track or identify behaviors to send, page event handling, in-app message behavior, SDK initialization timing, and consent-related settings.

Event mapping (device mode)

When you use device mode, Chord maps events to Braze as shown in this table:

Chord	Braze
Order completed	logPurchase
Other track events	logCustomEvent
Identify	User updates (for example, attributes through the SDK user object)

Only events included in your Chord tracking plan and configured for the Braze destination are forwarded.

Using the integration

Step 1: Confirm events in Braze

After data flows, open user profiles or your event tooling in Braze to confirm events and attributes arrive as you expect.

Step 2: Build audiences and journeys

Use synced events and attributes in segments, Canvases, and campaigns to target consumers based on store behavior.

Use cases

• Post-purchase messaging: Trigger confirmations, cross-sell, or review requests when Chord receives completed orders.
• Profile enrichment: Keep Braze attributes aligned with the latest consumer profile data from Chord for cleaner segmentation.
• Behavioral retargeting: Re-engage consumers who have not purchased or converted recently using Chord behavioral events.

Considerations

Troubleshooting

If events do not appear in Braze:

1. In the Chord CDP, confirm live events are arriving from your sources.
2. Verify the Braze destination uses the correct API key, SDK version (device mode), and REST or SDK endpoint for your instance.
3. Confirm the destination is attached to the expected source in Chord.
4. In Chord, review API destination or function logs for successful calls to /users/track and /users/identify, then check again in Braze.

For Chord-specific log locations and UI steps, see Chord Braze integration.