Alpaco

Alpaco is an online creative management tool that offers a drag-and-drop editor for building reusable, brand-safe content for Braze. The Alpaco and Braze integration allows you to export Content Blocks, Email Templates, and In-App Message Templates.

This integration is maintained by Alpaco.

Prerequisites

Requirement	Description
Alpaco account	An Alpaco account is required to take advantage of this partnership.
Braze REST API key	A Braze REST API key with full Templates permissions. This can be created in the Braze dashboard from Settings > API Keys.
Cluster instance	Your Braze cluster instance aligns with your Braze dashboard and REST endpoint. For example, if your dashboard URL is https://dashboard-03.braze.com, your endpoint will be dashboard-03.

Use Cases

• Export fully designed email templates for use in Braze campaigns and transactional messaging.
• Create and manage modular content blocks (e.g., headers, footers, promotions) that can be reused across multiple channels.
• Design engaging in-app messages with the same creative flexibility as emails, making it easy to deliver consistent, on-brand experiences across channels.
• Enable personalization by including Braze-supported Liquid tags such as or.
• Maintain brand consistency by centralizing creative design in Alpaco and pushing updates to Braze with a single export.

Integration

Provide your Braze REST API key and cluster instance to the Alpaco customer success team. The team will then set up the initial integration for you.

Exporting Alpaco messages to Braze

Step 1: Create a template in Alpaco

In Alpaco, create a template that expresses your brand identity. When you’re ready, select Save.

Step 2: Draft a message using the template

Next, go to the Alpaco lobby and use your template to create an email, in-app message, or content block. To double-check your message before exporting, select Review.

Step 3: Export your message to Braze

Select Export, then choose the Braze integration and specify whether you’re exporting an email template or a content block.

If you make changes after export, you can re-export the content from Alpaco to update it in Braze.

Using Alpaco Templates and Blocks in Braze

Depending on the type of content you export, your template will appear in one of the following sections:

• Templates & Media > Email Templates
• Templates & Media > Content Blocks

Alpaco templates are ideal for organizations looking to centrally manage brand consistency. They also support Braze’s built-in tags for easy categorization and content management.