eコマースイベントの記録

Braze Android、Swift、Web SDKで型付きイベントクラスとlogEcommerceEventを使用して、eコマース推奨イベントを記録する方法を説明します。イベントプロパティスキーマ、プラットフォーム機能、取り込みバリデーションについては、推奨イベントおよびイベントのバリデーションとトラブルシューティングを参照してください。

注

一覧にないラッパーSDKの場合は、代わりに該当するネイティブAndroidまたはSwiftメソッドを使用してください。

イベントスキーマ

6つのe コマース推奨イベントは、すべてのプラットフォームで共通の注文レベルのスキーマを使用します。各イベントのペイロードを作成する際は、以下のプロパティテーブルを参照してください。検証動作の詳細とREST APIの例を含む正式なスキーマについては、推奨イベントを参照してください。セグメンテーション、キャンバステンプレート、レポートなどのプラットフォーム機能については、e コマースイベントの使用方法を参照してください。

• product_viewed
• cart_updated
• checkout_started
• order_placed
• order_cancelled
• order_refunded

Android

Android SDK 42.3.0以降では、型付きのe コマースイベントクラスが提供されています。これらのクラスは構築時にクライアントサイドでバリデーションを行い、Braze.logEcommerceEventを呼び出すと自動的にsnake_caseへシリアライズします。

重要

ecommerce.order_cancelledとecommerce.order_refundedは、型付きAndroid SDKクラスとして利用できません。logCustomEventまたはREST APIを使用して記録してください。

共通のビルディングブロック

• EcommerceProduct: カート、チェックアウト、注文イベントのラインアイテムです。
  • 必須: productId、productName、variantId、price、quantity（非負のLong）
  • オプション: imageUrl、productUrl、metadata
• BrazeProperties: イベントレベルまたは製品レベルのmetadataです。キーは、先頭にドル記号（$）がなく、255文字以上の空でない文字列である必要があります。

クライアントサイドバリデーション

無効なペイロードは、イベントクラスの構築時にIllegalArgumentExceptionをスローするため、イベントがキューに入ることはありません。一般的なルールは次のとおりです。

ディスパッチ時に、シリアライズされたプロパティがSDKのサイズ制限を超えた場合、logEcommerceEventはエラーをログに記録し、イベントを送信しません。

コード例

• kotlin
• java

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import com.braze.Braze
import com.braze.models.outgoing.BrazeProperties
import com.braze.models.recommended.ecommerce.ProductViewedEvent

val metadata = BrazeProperties()
  .addProperty("category", "Apparel")

val productViewedEvent = ProductViewedEvent(
  productId = "PROD101",
  productName = "Silk Scarf",
  variantId = "SCARF_RED_SILK",
  price = 150.00,
  currency = "EUR",
  source = "https://braze-fashion.eu",
  imageUrl = "https://braze-fashion.eu/images/scarf_red.jpg",
  productUrl = "https://braze-fashion.eu/products/scarf",
  metadata = metadata,
  type = listOf("price_drop", "back_in_stock"),
  catalogName = "scarves",
)

Braze.getInstance(context).logEcommerceEvent(productViewedEvent)

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import com.braze.Braze
import com.braze.models.recommended.ecommerce.CartUpdatedAction
import com.braze.models.recommended.ecommerce.CartUpdatedEvent
import com.braze.models.recommended.ecommerce.EcommerceProduct

val product = EcommerceProduct(
  productId = "SKU-RUN-4821",
  productName = "Ultraboost Running Shoe",
  variantId = "UB-BLK-11",
  price = 189.99,
  quantity = 1,
)

val cartUpdatedEvent = CartUpdatedEvent(
  cartId = "cart_abc123",
  currency = "USD",
  source = "android",
  totalValue = 189.99,
  products = listOf(product),
  action = CartUpdatedAction.ADD,
)

Braze.getInstance(context).logEcommerceEvent(cartUpdatedEvent)

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import com.braze.Braze
import com.braze.models.outgoing.BrazeProperties
import com.braze.models.recommended.ecommerce.CheckoutStartedEvent
import com.braze.models.recommended.ecommerce.EcommerceProduct

val products = listOf(
  EcommerceProduct(
    productId = "SKU-RUN-4821",
    productName = "Ultraboost Running Shoe",
    variantId = "UB-BLK-11",
    price = 189.99,
    quantity = 1,
  ),
)

val checkoutStartedEvent = CheckoutStartedEvent(
  checkoutId = "chk_88291",
  currency = "USD",
  source = "android",
  totalValue = 234.96,
  products = products,
  cartId = "cart_abc123",
  metadata = BrazeProperties().addProperty("checkout_url", "https://www.example.com/checkout/chk_88291"),
)

Braze.getInstance(context).logEcommerceEvent(checkoutStartedEvent)

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import com.braze.Braze
import com.braze.models.outgoing.BrazeProperties
import com.braze.models.recommended.ecommerce.EcommerceProduct
import com.braze.models.recommended.ecommerce.OrderPlacedEvent

val products = listOf(
  EcommerceProduct(
    productId = "SKU-RUN-4821",
    productName = "Ultraboost Running Shoe",
    variantId = "UB-BLK-11",
    price = 189.99,
    quantity = 1,
  ),
)

val orderPlacedEvent = OrderPlacedEvent(
  orderId = "ord_77821",
  currency = "USD",
  source = "android",
  totalValue = 224.96,
  products = products,
  cartId = "cart_abc123",
  totalDiscounts = 10.0,
  discounts = listOf(
    mapOf("code" to "SPRING10", "amount" to 10.0, "type" to "percentage"),
  ),
  metadata = BrazeProperties().addProperty("order_status_url", "https://www.example.com/orders/ord_77821/status"),
)

Braze.getInstance(context).logEcommerceEvent(orderPlacedEvent)

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import com.braze.Braze
import com.braze.models.outgoing.BrazeProperties
import org.json.JSONArray
import org.json.JSONObject

val properties = BrazeProperties(
  JSONObject()
    .put("order_id", "ord_77821")
    .put("total_value", 224.96)
    .put("currency", "USD")
    .put("cancel_reason", "customer_request")
    .put("source", "android")
    .put(
      "products",
      JSONArray().put(
        JSONObject()
          .put("product_id", "SKU-RUN-4821")
          .put("product_name", "Ultraboost Running Shoe")
          .put("variant_id", "UB-BLK-11")
          .put("quantity", 1)
          .put("price", 189.99),
      ),
    ),
)

Braze.getInstance(context).logCustomEvent("ecommerce.order_cancelled", properties)

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import com.braze.Braze
import com.braze.models.outgoing.BrazeProperties
import org.json.JSONArray
import org.json.JSONObject

val properties = BrazeProperties(
  JSONObject()
    .put("order_id", "ord_77821")
    .put("total_value", 189.99)
    .put("currency", "USD")
    .put("source", "android")
    .put(
      "products",
      JSONArray().put(
        JSONObject()
          .put("product_id", "SKU-RUN-4821")
          .put("product_name", "Ultraboost Running Shoe")
          .put("variant_id", "UB-BLK-11")
          .put("quantity", 1)
          .put("price", 189.99),
      ),
    ),
)

Braze.getInstance(context).logCustomEvent("ecommerce.order_refunded", properties)

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import com.braze.Braze;
import com.braze.models.outgoing.BrazeProperties;
import com.braze.models.recommended.ecommerce.ProductViewedEvent;

BrazeProperties metadata = new BrazeProperties()
    .addProperty("category", "Apparel");

ProductViewedEvent productViewedEvent = new ProductViewedEvent(
    /* productId */ "PROD101",
    /* productName */ "Silk Scarf",
    /* variantId */ "SCARF_RED_SILK",
    /* price */ 150.00,
    /* currency */ "EUR",
    /* source */ "https://braze-fashion.eu",
    /* imageUrl */ "https://braze-fashion.eu/images/scarf_red.jpg",
    /* productUrl */ "https://braze-fashion.eu/products/scarf",
    /* metadata */ metadata,
    /* type */ Arrays.asList("price_drop", "back_in_stock"),
    /* catalogName */ "scarves"
);

Braze.getInstance(context).logEcommerceEvent(productViewedEvent);

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import com.braze.Braze;
import com.braze.models.recommended.ecommerce.CartUpdatedAction;
import com.braze.models.recommended.ecommerce.CartUpdatedEvent;
import com.braze.models.recommended.ecommerce.EcommerceProduct;
import java.util.Collections;

EcommerceProduct product = new EcommerceProduct(
    /* productId */ "SKU-RUN-4821",
    /* productName */ "Ultraboost Running Shoe",
    /* variantId */ "UB-BLK-11",
    /* price */ 189.99,
    /* quantity */ 1
);

CartUpdatedEvent cartUpdatedEvent = new CartUpdatedEvent(
    /* cartId */ "cart_abc123",
    /* currency */ "USD",
    /* source */ "android",
    /* totalValue */ 189.99,
    /* products */ Collections.singletonList(product),
    /* metadata */ null,
    /* action */ CartUpdatedAction.ADD
);

Braze.getInstance(context).logEcommerceEvent(cartUpdatedEvent);

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import com.braze.Braze;
import com.braze.models.outgoing.BrazeProperties;
import com.braze.models.recommended.ecommerce.CheckoutStartedEvent;
import com.braze.models.recommended.ecommerce.EcommerceProduct;
import java.util.Collections;

EcommerceProduct product = new EcommerceProduct(
    /* productId */ "SKU-RUN-4821",
    /* productName */ "Ultraboost Running Shoe",
    /* variantId */ "UB-BLK-11",
    /* price */ 189.99,
    /* quantity */ 1
);

BrazeProperties metadata = new BrazeProperties()
    .addProperty("checkout_url", "https://www.example.com/checkout/chk_88291");

CheckoutStartedEvent checkoutStartedEvent = new CheckoutStartedEvent(
    /* checkoutId */ "chk_88291",
    /* currency */ "USD",
    /* source */ "android",
    /* totalValue */ 234.96,
    /* products */ Collections.singletonList(product),
    /* cartId */ "cart_abc123",
    /* metadata */ metadata
);

Braze.getInstance(context).logEcommerceEvent(checkoutStartedEvent);

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import com.braze.Braze;
import com.braze.models.outgoing.BrazeProperties;
import com.braze.models.recommended.ecommerce.EcommerceProduct;
import com.braze.models.recommended.ecommerce.OrderPlacedEvent;
import java.util.Collections;

EcommerceProduct product = new EcommerceProduct(
    /* productId */ "SKU-RUN-4821",
    /* productName */ "Ultraboost Running Shoe",
    /* variantId */ "UB-BLK-11",
    /* price */ 189.99,
    /* quantity */ 1
);

BrazeProperties metadata = new BrazeProperties()
    .addProperty("order_status_url", "https://www.example.com/orders/ord_77821/status");

OrderPlacedEvent orderPlacedEvent = new OrderPlacedEvent(
    /* orderId */ "ord_77821",
    /* currency */ "USD",
    /* source */ "android",
    /* totalValue */ 224.96,
    /* products */ Collections.singletonList(product),
    /* cartId */ "cart_abc123",
    /* totalDiscounts */ 10.0,
    /* discounts */ null,
    /* metadata */ metadata
);

Braze.getInstance(context).logEcommerceEvent(orderPlacedEvent);

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import com.braze.Braze;
import com.braze.models.outgoing.BrazeProperties;
import org.json.JSONArray;
import org.json.JSONObject;

Braze.getInstance(context).logCustomEvent(
    "ecommerce.order_cancelled",
    new BrazeProperties(new JSONObject()
        .put("order_id", "ord_77821")
        .put("total_value", 224.96)
        .put("currency", "USD")
        .put("cancel_reason", "customer_request")
        .put("source", "android")
        .put("products", new JSONArray()
            .put(new JSONObject()
                .put("product_id", "SKU-RUN-4821")
                .put("product_name", "Ultraboost Running Shoe")
                .put("variant_id", "UB-BLK-11")
                .put("quantity", 1)
                .put("price", 189.99)))));

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import com.braze.Braze;
import com.braze.models.outgoing.BrazeProperties;
import org.json.JSONArray;
import org.json.JSONObject;

Braze.getInstance(context).logCustomEvent(
    "ecommerce.order_refunded",
    new BrazeProperties(new JSONObject()
        .put("order_id", "ord_77821")
        .put("total_value", 189.99)
        .put("currency", "USD")
        .put("source", "android")
        .put("products", new JSONArray()
            .put(new JSONObject()
                .put("product_id", "SKU-RUN-4821")
                .put("product_name", "Ultraboost Running Shoe")
                .put("variant_id", "UB-BLK-11")
                .put("quantity", 1)
                .put("price", 189.99)))));

iOS

Swift SDKは型付きeコマースイベントクラス（ProductViewedEvent、CartUpdatedEvent、CheckoutStartedEvent、OrderPlacedEvent）を提供しており、これらを構築してlogEcommerceEventに渡します。カート、チェックアウト、注文イベントの製品にはProductLineItemを使用します。各イニシャライザはスロー可能なため、try?でラップし、構築が成功した場合にのみイベントを記録してください。 これはSwift SDKバージョン15.0.0以降で利用可能です。

ecommerce.order_cancelledとecommerce.order_refundedは、型付きSwift SDKクラスとして利用できません。logCustomEventを使用して記録してください。

コード例

• product_viewed
• cart_updated
• checkout_started
• order_placed
• order_cancelled
• order_refunded

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if let productViewedEvent = try? Braze.Ecommerce.ProductViewedEvent(
    productId: "4111176",
    productName: "Torchie runners",
    variantId: "4111176700",
    imageUrl: "https://braze-apparel.com/images/products/large/torchie-runners.jpg",
    productUrl: "https://braze-apparel.com/footwear-categories/sneakers/braze-orange-torchie-runners/",
    price: 85,
    currency: "GBP",
    source: "https://braze-apparel.com/",
    metadata: [
        "color": "ORANGE",
        "size": "6",
        "brand": "Braze"
    ],
    type: ["price_drop", "back_in_stock"],
    catalogName: "footwear"
) {
    AppDelegate.braze?.logEcommerceEvent(productViewedEvent)
}

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if let productLine = try? Braze.Ecommerce.ProductLineItem(
    productId: "8266836345064",
    productName: "Classic T-Shirt",
    variantId: "44610569208040",
    imageUrl: "https://braze-apparel.com/images/tshirt-blue-medium.jpg",
    productUrl: "https://braze-apparel.com/products/classic-tshirt?variant=44610569208040",
    quantity: 2,
    price: 99.99,
    metadata: [
        "sku": "TSH-BLU-M",
        "color": "BLUE",
        "size": "Medium",
        "brand": "Braze"
    ]
), let cartUpdatedEvent = try? Braze.Ecommerce.CartUpdatedEvent(
    cartId: "cart_12345",
    totalValue: 199.98,
    currency: "USD",
    products: [productLine],
    source: "https://braze-apparel.com",
    metadata: [:]
) {
    AppDelegate.braze?.logEcommerceEvent(cartUpdatedEvent)
}

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if let productLine = try? Braze.Ecommerce.ProductLineItem(
    productId: "632910392",
    productName: "Wireless Headphones",
    variantId: "808950810",
    quantity: 1,
    price: 199.98,
    metadata: [
        "sku": "WH-BLK-PRO",
        "color": "Black",
        "brand": "BrazeAudio"
    ]
), let checkoutStartedEvent = try? Braze.Ecommerce.CheckoutStartedEvent(
    checkoutId: "checkout_abc123",
    cartId: "cart_12345",
    totalValue: 199.98,
    currency: "USD",
    products: [productLine],
    source: "https://braze-audio.com",
    metadata: [
        "checkout_url": "https://checkout.braze-audio.com/abc123"
    ]
) {
    AppDelegate.braze?.logEcommerceEvent(checkoutStartedEvent)
}

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if let productLine = try? Braze.Ecommerce.ProductLineItem(
    productId: "632910392",
    productName: "Wireless Headphones",
    variantId: "808950810",
    quantity: 1,
    price: 199.98,
    metadata: [
        "sku": "WH-BLK-PRO",
        "color": "Black",
        "brand": "BrazeAudio"
    ]
), let orderPlacedEvent = try? Braze.Ecommerce.OrderPlacedEvent(
    orderId: "order_67890",
    cartId: "cart_12345",
    totalValue: 189.98,
    currency: "USD",
    totalDiscounts: 10.00,
    discounts: [.structured(code: "SAVE10", amount: 10.00, type: "fixed")],
    products: [productLine],
    source: "https://braze-audio.com",
    metadata: [
        "order_status_url": "https://braze-audio.com/orders/67890/status",
        "order_number": "ORD-2024-001234",
        "tags": ["electronics", "audio"],
        "referring_site": "https://www.e-referrals.com",
        "payment_gateway_names": ["tap2pay", "dotcash"]
    ]
) {
    AppDelegate.braze?.logEcommerceEvent(orderPlacedEvent)
}

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let discounts: [[String: Any]] = [
    [
        "code": "SAVE10",
        "amount": 10.00
    ]
]

let products: [[String: Any]] = [
    [
        "product_id": "632910392",
        "product_name": "Wireless Headphones",
        "variant_id": "808950810",
        "quantity": 1,
        "price": 199.98,
        "metadata": [
            "sku": "WH-BLK-PRO",
            "color": "Black",
            "brand": "BrazeAudio"
        ]
    ]
]

let properties: [String: Any] = [
    "order_id": "order_67890",
    "cancel_reason": "customer changed mind",
    "total_value": 189.98,
    "subtotal_value": 169.98,
    "tax": 14.40,
    "shipping": 5.60,
    "currency": "USD",
    "total_discounts": 10.00,
    "discounts": discounts,
    "products": products,
    "source": "https://braze-audio.com",
    "metadata": [
        "order_status_url": "https://braze-audio.com/orders/67890/status",
        "order_number": "ORD-2024-001234",
        "tags": ["cancelled", "customer_request"]
    ]
]

AppDelegate.braze?.logCustomEvent(name: "ecommerce.order_cancelled", properties: properties)

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let discounts: [[String: Any]] = [
    [
        "code": "SAVE5",
        "amount": 5.00
    ]
]

let products: [[String: Any]] = [
    [
        "product_id": "632910392",
        "product_name": "Wireless Headphones",
        "variant_id": "808950810",
        "quantity": 1,
        "price": 99.99,
        "metadata": [
            "sku": "WH-BLK-PRO",
            "color": "Black",
            "brand": "BrazeAudio"
        ]
    ]
]

let properties: [String: Any] = [
    "order_id": "order_67890",
    "total_value": 99.99,
    "currency": "USD",
    "total_discounts": 5.00,
    "discounts": discounts,
    "products": products,
    "source": "https://braze-audio.com",
    "metadata": [
        "order_status_url": "https://braze-audio.com/orders/67890/status",
        "order_note": "Customer requested refund due to defective item",
        "order_number": "ORD-2024-001234",
        "tags": ["refund", "defective"]
    ]
]

AppDelegate.braze?.logCustomEvent(name: "ecommerce.order_refunded", properties: properties)

Web

Web SDK 6.8.0以降では、イベントのnameとpropertiesを指定してlogEcommerceEventを呼び出します。レガシー SDK バージョンでは、イベント名とプロパティオブジェクトを指定してlogCustomEventを呼び出します。ecommerce.order_cancelledとecommerce.order_refundedではlogCustomEventを使用します。

コード例

• product_viewed
• cart_updated
• checkout_started
• order_placed
• order_cancelled
• order_refunded

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braze.logEcommerceEvent({
    "name": "ecommerce.product_viewed",
    "properties": {
        "product_id": "4111176",
        "product_name": "Torchie runners",
        "variant_id": "4111176700",
        "image_url": "https://braze-apparel.com/images/products/large/torchie-runners.jpg",
        "product_url": "https://braze-apparel.com/footwear-categories/sneakers/braze-orange-torchie-runners/",
        "price": 85,
        "currency": "GBP",
        "source": "https://braze-apparel.com/",
        "type": ["price_drop", "back_in_stock"],
        "catalog_name": "footwear",
        "metadata": {
            "color": "ORANGE",
            "size": "6",
            "brand": "Braze"
        }
    }
});

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braze.logCustomEvent("ecommerce.product_viewed", {
    "product_id": "4111176",
    "product_name": "Torchie runners",
    "variant_id": "4111176700",
    "image_url": "https://braze-apparel.com/images/products/large/torchie-runners.jpg",
    "product_url": "https://braze-apparel.com/footwear-categories/sneakers/braze-orange-torchie-runners/",
    "price": 85,
    "currency": "GBP",
    "source": "https://braze-apparel.com/",
    "metadata": {
        "color": "ORANGE",
        "size": "6",
        "brand": "Braze"
    }
});

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braze.logEcommerceEvent({
    "name": "ecommerce.cart_updated",
    "properties": {
        "cart_id": "cart_12345",
        "currency": "USD",
        "total_value": 199.98,
        "products": [
            {
                "product_id": "8266836345064",
                "product_name": "Classic T-Shirt",
                "variant_id": "44610569208040",
                "image_url": "https://braze-apparel.com/images/tshirt-blue-medium.jpg",
                "product_url": "https://braze-apparel.com/products/classic-tshirt?variant=44610569208040",
                "quantity": 2,
                "price": 99.99,
                "metadata": {
                    "sku": "TSH-BLU-M",
                    "color": "BLUE",
                    "size": "Medium",
                    "brand": "Braze"
                }
            }
        ],
        "source": "https://braze-apparel.com",
        "metadata": {}
    }
});

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braze.logCustomEvent("ecommerce.cart_updated", {
    "cart_id": "cart_12345",
    "currency": "USD",
    "total_value": 199.98,
    "subtotal_value": 179.98,
    "tax": 15.00,
    "shipping": 5.00,
    "products": [
        {
            "product_id": "8266836345064",
            "product_name": "Classic T-Shirt",
            "variant_id": "44610569208040",
            "image_url": "https://braze-apparel.com/images/tshirt-blue-medium.jpg",
            "product_url": "https://braze-apparel.com/products/classic-tshirt?variant=44610569208040",
            "quantity": 2,
            "price": 99.99,
            "metadata": {
                "sku": "TSH-BLU-M",
                "color": "BLUE",
                "size": "Medium",
                "brand": "Braze"
            }
        }
    ],
    "source": "https://braze-apparel.com",
    "metadata": {}
});

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braze.logEcommerceEvent({
    "name": "ecommerce.checkout_started",
    "properties": {
        "checkout_id": "checkout_abc123",
        "cart_id": "cart_12345",
        "total_value": 199.98,
        "currency": "USD",
        "products": [
            {
                "product_id": "632910392",
                "product_name": "Wireless Headphones",
                "variant_id": "808950810",
                "quantity": 1,
                "price": 199.98,
                "metadata": {
                    "sku": "WH-BLK-PRO",
                    "color": "Black",
                    "brand": "BrazeAudio"
                }
            }
        ],
        "source": "https://braze-audio.com",
        "metadata": {
            "checkout_url": "https://checkout.braze-audio.com/abc123"
        }
    }
});

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braze.logCustomEvent("ecommerce.checkout_started", {
    "checkout_id": "checkout_abc123",
    "cart_id": "cart_12345",
    "total_value": 199.98,
    "subtotal_value": 179.98,
    "tax": 15.00,
    "shipping": 5.00,
    "currency": "USD",
    "products": [
        {
            "product_id": "632910392",
            "product_name": "Wireless Headphones",
            "variant_id": "808950810",
            "quantity": 1,
            "price": 199.98,
            "metadata": {
                "sku": "WH-BLK-PRO",
                "color": "Black",
                "brand": "BrazeAudio"
            }
        }
    ],
    "source": "https://braze-audio.com",
    "metadata": {
        "checkout_url": "https://checkout.braze-audio.com/abc123"
    }
});

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braze.logEcommerceEvent({
    "name": "ecommerce.order_placed",
    "properties": {
        "order_id": "order_67890",
        "cart_id": "cart_12345",
        "total_value": 189.98,
        "currency": "USD",
        "total_discounts": 10.00,
        "discounts": [
            {
                "code": "SAVE10",
                "amount": 10.00
            }
        ],
        "products": [
            {
                "product_id": "632910392",
                "product_name": "Wireless Headphones",
                "variant_id": "808950810",
                "quantity": 1,
                "price": 199.98,
                "metadata": {
                    "sku": "WH-BLK-PRO",
                    "color": "Black",
                    "brand": "BrazeAudio"
                }
            }
        ],
        "source": "https://braze-audio.com",
        "metadata": {
            "order_status_url": "https://braze-audio.com/orders/67890/status",
            "order_number": "ORD-2024-001234",
            "tags": ["electronics", "audio"],
            "referring_site": "https://www.e-referrals.com",
            "payment_gateway_names": ["tap2pay", "dotcash"]
        }
    }
});

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braze.logCustomEvent("ecommerce.order_placed", {
    "order_id": "order_67890",
    "cart_id": "cart_12345",
    "total_value": 189.98,
    "subtotal_value": 169.98,
    "tax": 14.40,
    "shipping": 5.60,
    "currency": "USD",
    "total_discounts": 10.00,
    "discounts": [
        {
            "code": "SAVE10",
            "amount": 10.00
        }
    ],
    "products": [
        {
            "product_id": "632910392",
            "product_name": "Wireless Headphones",
            "variant_id": "808950810",
            "quantity": 1,
            "price": 199.98,
            "metadata": {
                "sku": "WH-BLK-PRO",
                "color": "Black",
                "brand": "BrazeAudio"
            }
        }
    ],
    "source": "https://braze-audio.com",
    "metadata": {
        "order_status_url": "https://braze-audio.com/orders/67890/status",
        "order_number": "ORD-2024-001234",
        "tags": ["electronics", "audio"],
        "referring_site": "https://www.e-referrals.com",
        "payment_gateway_names": ["tap2pay", "dotcash"]
    }
});

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braze.logCustomEvent("ecommerce.order_cancelled", {
    "order_id": "order_67890",
    "cancel_reason": "customer changed mind",
    "total_value": 189.98,
    "subtotal_value": 169.98,
    "tax": 14.40,
    "shipping": 5.60,
    "currency": "USD",
    "total_discounts": 10.00,
    "discounts": [
        {
            "code": "SAVE10",
            "amount": 10.00
        }
    ],
    "products": [
        {
            "product_id": "632910392",
            "product_name": "Wireless Headphones",
            "variant_id": "808950810",
            "quantity": 1,
            "price": 199.98,
            "metadata": {
                "sku": "WH-BLK-PRO",
                "color": "Black",
                "brand": "BrazeAudio"
            }
        }
    ],
    "source": "https://braze-audio.com",
    "metadata": {
        "order_status_url": "https://braze-audio.com/orders/67890/status",
        "order_number": "ORD-2024-001234",
        "tags": ["cancelled", "customer_request"]
    }
});

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braze.logCustomEvent("ecommerce.order_refunded", {
    "order_id": "order_67890",
    "total_value": 99.99,
    "currency": "USD",
    "total_discounts": 5.00,
    "discounts": [
        {
            "code": "SAVE5",
            "amount": 5.00
        }
    ],
    "products": [
        {
            "product_id": "632910392",
            "product_name": "Wireless Headphones",
            "variant_id": "808950810",
            "quantity": 1,
            "price": 99.99,
            "metadata": {
                "sku": "WH-BLK-PRO",
                "color": "Black",
                "brand": "BrazeAudio"
            }
        }
    ],
    "source": "https://braze-audio.com",
    "metadata": {
        "order_status_url": "https://braze-audio.com/orders/67890/status",
        "order_note": "Customer requested refund due to defective item",
        "order_number": "ORD-2024-001234",
        "tags": ["refund", "defective"]
    }
});

Google Tag Manager

Google Tag Manager (GTM) を使用している場合は、サイトのコードでlogEcommerceEvent()を呼び出す代わりに、Braze Actions タグで Log eCommerce Event (New) タグタイプを使用します。このタグは GA4 形式の e コマースデータレイヤーを読み取り、ecommerce.product_viewed、ecommerce.cart_updated、ecommerce.checkout_started、ecommerce.order_placedの各イベントをサポートします。イベントと商品のメタデータもサポートしています。ecommerce.order_cancelledまたはecommerce.order_refundedを記録するには、braze.logCustomEvent()を呼び出す Custom HTML タグを使用します。

設定手順、フィールドのマッピング、トラブルシューティングについては、GTM で e コマースイベントを記録するを参照してください。

logCustomEventを使用した手動記録

推奨イベントを手動で記録するには、正確なイベント名（例: ecommerce.product_viewed）と、手動で構築したBrazePropertiesまたはJSONObjectペイロードを指定してlogCustomEventを呼び出します。SDKは手動呼び出しに対して推奨イベントスキーマのバリデーションを行いません。Brazeは取り込み時にこれらのペイロードをバリデーションします:

• 有効なペイロードは、完全な後処理を伴う推奨イベントとして処理されます。
• 無効なペイロード（必須フィールドの欠落、型の不一致、余分なトップレベルプロパティ）は取り込み後に破棄されます。失敗はワークスペースのSDK処理ログおよび失敗サマリーメールに表示されます。

無効なデータがアプリから送信される前にキャッチできるよう、可能な限りlogEcommerceEventを使用してください。一般的なlogCustomEventの使用方法については、カスタムイベントの記録を参照してください。