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Transcend is a data privacy infrastructure company that makes it simple for companies to give their users control over their data, automatically fulfilling data subject requests inside companies across all of their data systems and vendors.

The Braze and Transcend partnership helps users automate privacy requests by orchestrating data across dozens of data systems, helping teams comply with regulations like GDPR and CCPA. Transcend provides end-users with a control panel, or privacy center, hosted at privacy.\<company\>.com where users can manage their privacy preferences, export their data, or delete it.


Requirements Description
Transcend account A Transcend account with admin privileges is required to take advantage of this partnership.
Braze API key A Braze REST API key with users.delete,, users.export.ids, email.unsubscribe,and email.blacklist permissions.

This can be created within the Braze Dashboard > Developer Console > REST API Key > Create New API Key.


Transcend allows you to programmatically access, erase, and opt users out of communication in the Braze platform in accordance with data privacy regulations.

Step 1: Set up the Braze integration

To get started, log in to Transcend.

  1. Navigate to Data Map > Add Data Silo > Braze and select the Connect button.

  2. When your account is provisioned, you will log in to one of the corresponding URLs:,, ...,
    Use the following table to figure out what subdomain you should include based on your dashboard URL.

  3. Once connected, navigate to the Transcend Privacy Center tab. Here, you’ll need to map the data in Braze to your data practices. To do this, create a new category and a new Data Collection with the appropriate naming convention (e.g., “Mailing Lists or User Profile”). Once completed, hit Publish.

  4. Navigate back to your Data Map and click on the Braze data silo. Expand Manage Datapoints and select the collection label (category) you created in the previous step from the dropdown. You can also choose which data actions (e.g., access or erasure) are enabled for which data points.

  5. Next, while still in the Braze data silo, expand Manage Identifiers. Check the respective boxes for which identifiers you’d like enabled. For example, if you’d like Transcend to search users by email address, you’d check the box to enable the email address identifier.

Step 2: Test requests

Transcend recommends testing requests across your Data Map before you start processing requests from end-users.

  1. Go to Privacy Center in Transcend and click View your Privacy Center.

  2. From your Privacy Center, click Take Control, then Download my data. Enter your email or log in to authenticate yourself before submitting the request.

  3. Check your email for a message from Transcend. You’ll be asked to click on a verification link to verify the request.

  4. Next, back in the Admin dashboard, navigate to the Incoming Requests tab, and select your request. Contact Transcend at [email protected] if you don’t see the request here.

  5. Once you’ve clicked into your request, navigate to the Data Silos tab and select Braze. Inspect and confirm the data returned.

  6. Finally, navigate to the Report tab and click Approve and Send. You should receive the report at the email address you submitted with the request.

Remove the Braze integration

To remove the Braze data silo from your Transcend Data Map:

  1. Navigate to your Data Map, and click into Braze.

  2. At the bottom of the screen, expand Remove Braze and click Remove Silo. You’ll be prompted to confirm that you’d like to remove the silo. Click Ok.

  3. Confirm the silo has been removed by navigating back to your Data Map.
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