Email report metrics glossary

Variação

Variation is the number of variations of a campaign, differing as defined by the creator.

Cálculo: Contagem

Envio de e-mail

Emailable is the total number of users who have an email address on record and have explicitly opted in or subscribed.

Cálculo: Contagem

% de público

Audience is the percentage of users who received a particular message. This number is received from Braze.

Cálculo: (Número de destinatários na variante) / (destinatários únicos)

Destinatários únicos

Unique Recipients is the number of unique daily recipients, or users who received a new message in a day. For this count to increment for a user more than once, the user must receive a new message on a different day.

Esse número é recebido do Braze.

Cálculo: Contagem

Envios

Sends is the total number of messages sent in a campaign. After launching a scheduled campaign, this metric will include all messages sent, regardless of whether they have been sent out yet due to rate limiting. This doesn’t mean the message was received or delivered to a device, only that the message was sent.

Essa métrica é fornecida pelo Braze.

Cálculo: Contagem

Mensagens enviadas

Messages Sent is the total number of messages sent in a campaign. After launching a scheduled campaign, this metric will include all messages sent, regardless of whether they have been sent out yet due to rate limiting. This doesn’t mean the message was received or delivered to a device, only that the message was sent.

Essa métrica é fornecida pelo Braze.

Cálculo: Contagem

Entregas

Deliveries is the total number of message requests that are accepted by the receiving server. This doesn’t mean the message was delivered to a device, only that the message was accepted by the server.

Para e-mails, Deliveries é o número total de mensagens (Sends) enviadas e recebidas com sucesso por partes que podem enviar e-mails.

Cálculo: (Sends) - (Bounces)

Entregas %

Deliveries % is the percentage of total number of messages (Sends) successfully sent to and received by emailable parties.

Cálculo: (Envios - Bounces) / (Envios)

Bounces

Bounces is the total number of messages that were unsuccessfully delivered to the intended recipients.

Para e-mail, a % de bounce ou a taxa de bounce é a porcentagem de mensagens que foram enviadas sem sucesso ou designadas como “devolvidas” ou “não recebidas” dos serviços de envio usados ou não recebidas pelos usuários de e-mail pretendidos.

Um envio de e-mail para clientes que usam o SendGrid consiste em hard bounce, spam (spam_report_drops) e e-mails enviados para endereços inválidos (invalid_emails).

Hard bounce

A Hard Bounce is when an email fails to deliver to the recipient due to a permanent delivery error. A hard bounce might occur because the domain name doesn’t exist or because the recipient is unknown.

Cálculo: Contagem

Soft bounce

A Soft Bounce is when an email fails to deliver to the recipient due to a temporary delivery error, even though the recipient’s email address is valid. A soft bounce might occur because the recipient’s inbox is full, the server was down, or the message was too large for the recipient’s inbox.

Se um e-mail receber um soft bounce, normalmente tentaremos novamente dentro de 72 horas, mas o número de tentativas de nova tentativa varia de receptor para receptor.

Embora os soft bounces não sejam rastreados na análise de dados da sua campanha, é possível monitorar os soft bounces no registro de atividades de mensagens ou excluir esses usuários do seu envio com o filtro de segmento Soft Bounced. No registro de atividades de mensagens, você também pode ver o motivo dos soft bounces e entender possíveis discrepâncias entre os “envios” e as “entregas” de suas campanhas de e-mail.

Cálculo: Contagem

Spam

Spam is the total number of emails delivered that were marked as “spam” by the recipient. While Braze doesn’t change the subscription state of these users, these users will be automatically excluded in future emails, unless you’re sending a transactional email, which is configured to “send to all users including unsubscribe”.

Aberturas únicas projetadas

Unique Opens is the total number of delivered messages that have been opened by a single user at least once and are tracked over a seven-day period.

Para envio de e-mail, esse rastreamento é feito em um período de 7 dias.

Cliques únicos projetados

Unique Clicks is the distinct number of recipients who have clicked a link within a message at least once and is measured by dispatch_id.

Isso é rastreado em um período de sete dias para envio de e-mail e medido por dispatch_id. Isso inclui cliques em links de cancelamento de inscrição fornecidos pela Braze.

Cancelamento de inscrição

Unsubscribers or Unsub is the number of messages resulting in an unsubscription. Unsubscriptions occur when a user clicks on the Braze unsubscribe link.

Receita

Revenue is the total revenue in dollars from campaign recipients within the set primary conversion window.

Cálculo: Contagem

Conversões primárias (A) ou evento de conversão primária

Primary Conversions (A) or Primary Conversion Event is the number of times a defined event occurred after interacting with or viewing a received message from a Braze campaign. This defined event is determined by you when building the campaign.

Para e-mail, push e webhooks, começamos a rastrear as conversões após o envio inicial.

Confiança

Confidence is the percentage of confidence that a certain variant of a message is outperforming the control group.

Aberturas por máquina

Machine Opens includes the proportion of “opens” that are affected by Apple’s Mail Privacy Protection (MPP) for iOS 15. For example, if a user opens an email using the Mail app on an Apple device, this will be logged as a Machine Opens.

Essa métrica será rastreada a partir de 11 de novembro de 2021 para a SendGrid e de 2 de dezembro de 2021 para a SparkPost.

Cálculo: Contagem

Outras aberturas

Other Opens includes emails that haven’t been identified as Machine Opens. For example, when a user opens an email on another platform (such as Gmail app on a phone, Gmail on desktop browser), this will be logged as an Other Opens.

Observe que um usuário também pode abrir um e-mail (como as contagens de abertura para Outras aberturas) antes que uma contagem de aberturas de máquina seja registrada. Se um usuário abrir um e-mail uma vez (ou mais) após um evento de abertura de máquina de uma caixa de entrada que não seja do Apple Mail, a quantidade de vezes que o usuário abrir o e-mail será calculada para Outras aberturas e apenas uma vez para Aberturas exclusivas.

Cálculo: Contagem

Taxa de cliques por abertura

Click-to-Open Rate is the percentage of delivered emails that have been opened by a single user or machine at least once, and is only available in the Report Builder.

Cálculo: (Cliques únicos) / (Aberturas únicas) (para e-mail)