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July 2019


Single sign-on (SSO) provides companies a secure and centralized way of controlling access to the Braze dashboard. In short, a single set of credentials can be use to access different applications, including Braze.

In addition to Google Sign-In using OAuth 2.0 support, companies would like SSO with Security Assertion Markup Language (SAML) support. This enables them to seamlessly integrate with large identity providers (IdPs), including Azure Active Directory and Okta, which support the latest industry standards (SAML 2.0).

Braze supports:

Adjust event API key shows

We have updated Adjust’s partner page to make this API key accessible to customers.

New Partners

Some new partners have joined our Alloys program and have been added to our Docs! Say hello to:

Campaign details improvement

Expanded campaign details are now shown in the …wait for it…Campaign Details section of the Campaign Page!

Show only mine in segments & Canvas

The “Only Show Mine” check filter on the Campaigns page has proven to be wildly popular. As a result, we’re also adding this option to the Canvas and Segment lists!

Advancement behavior

You can now choose when a user advances from one Canvas step to the next. These options include “Message Sent” and “Entire Audience After Delay”.

In-app messages in Canvas

In-app messages are now available in Canvas! Add a Canvas step and browse the available channels to add an in-app message.

Earlier this month

User profile image removal

We are removing the user profile pictures displayed in Braze user profiles and user searches.

Connected Content in Content Cards

You can now use Connected Content strings and functionality in Content Cards.

Connected Content calls to external servers will happen when a Card is actually sent, not when the Card is viewed by the User. Similar to Email, dynamic content will be calculated and determined at sending time, rather than when a Card is actually viewed.

Null “reply-to” address

Customers can now set a null value for an email message’s “reply-to” address from the Email Settings page in Braze or using the API. When used, replies will be sent to the listed “From” address. You can now personalize the “From” address field as [email protected], and your customers will have the ability to reply directly back to Dan.

To set a null value for an email message’s “reply-to-“ address from Braze, go to Manage Settings in the navigation, then the Email Settings tab. Scroll to the Outbound Email Settings section, and select Exclude “Reply-To” and send replies to “From” as the default address.

Campaign comparisons

Look at multiple campaigns at one time to compare their relative performance, side-by-side in Braze - in one window!

Template dispatch ID into messages with Liquid

If you want to track the dispatch of a message from within the message (in a URL, for example), you can template in the dispatch_id. You can find the formatting for this in our list of supported personalization tags, under Canvas Attributes.

This behaves just like api_id, in that since the api_id isn’t available at campaign creation, it is templated in as a placeholder and will preview as dispatch_id_for_unsent_campaign. The ID is generated before the message is sent, and will be included in as send time.

“Show Only Mine” setting persists

The “Show Only Mine” filter on the campaign grid will remain on any time you visit the Campaigns page.

A/B testing updates

You can send a one-time A/B test with up to eight variants (and optional control) to a user-specified percentage of a campaign’s audience, and then send the best variant to the remaining audience at a pre-scheduled time.

New Stuff!