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September 17, 2026 release

Data & Reporting

Push Performance dashboards: Push Analytics Hub

General availability

The Push Performance dashboards provide a channel-wide view of performance, insights, and deliverability across campaigns and Canvases. Compare key rates with industry benchmarks, rank campaigns, and analyze engagement trends. Frequency and cadence reports roll out by the end of September.

Cloud Data Ingestion visual mapper

Early access

The Cloud Data Ingestion visual mapper lets you create User Attributes syncs by mapping columns from existing warehouse tables or views to Braze fields. This no-code option supports Snowflake, Redshift, BigQuery, Databricks, and Fabric; use the SQL editor for advanced transformations.

General availability

Filter eCommerce recommended events by their event properties, both basic (for example, order total) and nested (for example, products[0].metadata.category), in triggers, action paths, conversion events, exit criteria, and more.

BrazeAITM

Braze MCP server

General availability

The remote-hosted Braze MCP server connects AI agents to Braze analytics and content workflows through OAuth, with no local package, configuration file, or API key. Access is limited by the signed-in user’s permissions and OAuth scopes, and includes beta support for the Campaigns and Segments API and Operator Connect.

Operator can create and edit drag-and-drop designs

General availability

Operator can create complete drag-and-drop designs or edit individual blocks from natural-language prompts while preserving Liquid and personalization. This is available across message editors, templates, Content Blocks, landing pages, Banners, and the email preference center.

Knowledge sources

General availability

Knowledge sources give Canvas Step Agents and Catalog Agents focused catalog context, improving data retrieval compared with referencing an entire catalog in agent instructions.

Content Optimizer step updates

Beta

The Content Optimizer now optimizes email preheaders, sender names, and images. It also supports up to four email components (625 combinations) or three SMS/MMS/RCS components (125 combinations) per step.

Orchestration

Canvas threshold alerts updates

Early access

Canvas threshold alerts now support percentage thresholds based on the previous seven days. Combine percentage and volume rules with AND or OR logic to identify unexpected changes in Canvas entries or sends.

Channels & Touchpoints

Connected Content debugger

General availability

The Connected Content debugger shows live request and response details in Preview & Test, helping you verify endpoints, headers, payloads, and Liquid before launch. It’s available across Banners, Canvas Context steps, and messaging channels.

Multi-language support for webhooks

General availability

Multi-language messaging for webhooks lets you localize payload values from one campaign, Canvas step, or template using translation tags. This replaces complex Liquid logic and separate webhooks for each language.

SCIM Provisioning for IdP Groups

General availability

SCIM provisioning can sync groups from Okta and Microsoft Entra ID to Braze custom roles, keeping dashboard access aligned with identity provider group membership.

Shopify segments

Beta

Manage Shopify segment syncs from the Shopify integration page, including one-time syncs, status tracking, and pause or resume controls.

Shopify SMS double opt-in

General availability

Use SMS double opt-in to send a branded confirmation text through Braze instead of Shopify’s confirmation email.

Banners in Shopify standard integrations

Early access

Enable Banners for Shopify standard integrations from your integration settings without additional development.

Manage Subscriptions block

General availability

The Manage Subscriptions block on landing pages now supports email, SMS, and WhatsApp subscription groups.

Liquid tags for subscription group unsubscribes and WhatsApp username

General availability

Use the {% subscription_group_unsubscribe_url <subscription_group_id> %} Liquid tag for one-click email subscription group unsubscribes without changing global subscription state. You can also use {{whats_app.${inbound_username}}} to retrieve a contact’s username from inbound WhatsApp messages.

General availability

Send WhatsApp carousel messages through the Braze API using the carousel card object.

General availability

Add multiple link shortening domains for SMS, MMS, and RCS so your messages don’t depend on one shared domain.

Partnerships

Globalization Partners International (GPI) - Message Personalization - Localization

Globalization Partners International (GPI) connects Braze content with human and AI-powered translation services across more than 200 languages, then returns completed translations through the Translation API.

GrowSurf - Message Personalization - Referrals

GrowSurf sends referral and affiliate program data to Braze as custom attributes for segmentation and Liquid personalization.

SDK

The following SDK updates have been released. For more details, see SDK Changelogs.

SDK breaking updates

The following major SDK releases include breaking changes:

  • Cordova SDK 17.0.0 updates the native Android and Swift bridges. On iOS, Content Card extras are now JavaScript objects instead of JSON-encoded strings.
  • Xamarin SDK 10.0.0 updates the native bindings and Kotlin dependencies. It also deprecates compatibility-layer symbols and introduces non-blocking initialization and identifier access.
  • Segment Swift SDK 10.0.0 requires Braze Swift SDK 18.x.
  • React Native SDK 23.0.0 updates the native Android and Swift bindings, including non-blocking Swift calls and a geofence registration fix.

Summary of recent SDK features and fixes

New Stuff!