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December 12, 2023 release

Updates to Android push integration

On June 20, 2023, Google deprecated their Cloud Messaging API for sending push notifications to Android apps. The Standard Android push integration now shows you how to set up Google’s Firebase Cloud Messaging API instead.

For more information about Google’s Cloud Messaging API depreciation, see Firebase FAQ.

Robust channels

WhatsApp response messaging

General availability

When creating a WhatsApp message in a campaign or Canvas, you can create response messages to reply to user’s WhatsApp messages within a 24-hour window. Response messaging can be particularly helpful in Canvases that encourage interactions between your brand and its users, such as opt-in campaigns.

WhatsApp frequency capping

General availability

You can now set up frequency capping rules for WhatsApp. Frequency capping is applied at the campaign or Canvas component send level, and can be set up for each workspace from Settings > Frequency Capping Rules.

Data flexibility

Conversions dashboard

General availability

The conversions dashboard allows you to analyze conversions across campaigns, Canvases, and channels, using different attribution methods. When measuring your conversions, you can specify the time frame, conversion event, and conversion window.

Email Insights reports

General availability

There’s a new tab, Email Insights, located within the Email Performance dashboard that contains two new reports:

  • Engagement by Mailbox Providers: Shows the number of clicks and opens by mailbox provider. You can select a mailbox provider and drilldown into specific receiving domains.
  • Engagement by Day of Week: Shows when users are engaging with their emails.

Update to subscription group timeseries graph

General availability

The Subscription Group Timeseries graph that appears on the Subscription Groups page now shows the subscription count per user rather than per email or phone number. This better aligns with how Braze calculates statistics in other areas of the dashboard.

AI & ML automation

AI item recommendations

General availability

AI item recommendations is a deep learning-based product recommendation engine that uses collective user purchasing behavior to recommend items. You can use AI item recommendations to calculate the most popular products or create personalized AI recommendations for a specific catalog. After you create your recommendation, you can use personalization to insert those products into your messages.

New Braze partnerships

Facebook Lead Ads via Zapier – Leads Capture

With the Facebook Lead Ads integration via Zapier, you can import your leads from Facebook into Braze and track a custom event when leads are captured.

SmarterSends – Message Templates

The Braze and SmarterSends partnership allows you to combine the power of Braze with the hyper-localized content owned by your distributed users to elevate your marketing campaigns.

Recurly – Payments

The Recurly and Braze integration simplifies the process of sharing subscription data with Braze, enabling targeted communication with customers.

SDK updates

The following SDK updates have been released. Breaking updates are listed below; all other updates can be found by checking the corresponding SDK changelogs.

  • Flutter SDK 8.0.0-8.1.0
    • Updates the native Android bridge from Braze Android SDK 27.0.1 to 29.0.1.
    • Updates the native iOS bridge from Braze Swift SDK 6.6.1 to 7.2.0.
    • Modifies the behavior for Feature Flags methods.
      • BrazePlugin.getFeatureFlagByID(String id) will now return null if the feature flag does not exist.
      • BrazePlugin.subscribeToFeatureFlags(void Function(List<BrazeFeatureFlag>) onEvent)) will only trigger in the following situations:
        • When a refresh request completes with success or failure.
        • Upon initial subscription if there was previously cached data from the current session.
    • The minimum supported Android SDK version is 21.
  • React Native SDK 8.2.0
  • Swift SDK 7.3.0
  • Braze Segment Swift Plugin 2.2.0
  • Braze Expo Plugin 1.2.0
New Stuff!