iOS 10 rich notifications
You can now send rich notifications to customers with iOS 10. For more information, check out how to set up your app to support iOS 10 rich notifications.
Upgrade app added as conversion event
Encouraging users to upgrade their app is a key use case for many of our customers. New app versions may be more stable or have more opportunities for driving revenue. Tracking app upgrades as campaign conversion events allows you to easily track how their messaging efforts are meeting their goals.