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TV and OTT integrations

As technology evolves to new platforms and devices, so can your messaging with Braze! Braze offers different engagement channels for a number of different TV Operating Systems and Over-the-Top (OTT) content delivery methods.

Platforms and features

The following table summarizes messaging channel support for common TV and OTT platforms. All platforms also support data and analytics, Canvas, and Feature Flags. For Kindle Fire, use the same guidance as Amazon Fire TV. For Apple Vision Pro, see visionOS support.

TV and OTT messaging channel support
Device type SDK In-app messages Content Cards Push notifications Banners
Amazon Fire TV Vega SDK Supported Supported Supported Headless only
Android TV Android SDK Supported Supported Supported Headless only
LG TV (webOS) Web SDK Headless only Headless only OTT platform unsupported Headless only
Samsung Tizen TV Web SDK Headless only Headless only OTT platform unsupported Headless only
Roku Roku SDK Headless only Not supported by Braze OTT platform unsupported Not supported by Braze
Apple TV OS (tvOS) Swift SDK Headless only Headless only Not supported by Braze Headless only
  • = Supported
  • = Headless only (you’ll need to build a custom UI)
  • = Not supported by the OTT platform
  • = Not supported by Braze

Integration guides

Amazon Fire TV

Use the Braze Fire OS SDK to integrate with Amazon Fire TV devices.

Features include:

  • Data and Analytics collection for cross-channel engagement
  • Push Notifications (known as “Heads Up Notifications”)
    • The priority must be set to “HIGH” for these to appear. All notifications appear in the Fire TV settings menu.
  • Content Cards
  • Feature Flags
  • In-app messages
    • To show HTML messages on non-touch environments like TVs, set com.braze.configuration.BrazeConfig.Builder.setIsTouchModeRequiredForHtmlInAppMessages to false (available from Android SDK v23.1.0)
  • Banners

For more information, visit the Fire OS integration guide.

Kindle Fire

Use the Braze Fire OS SDK to integrate with Amazon Kindle Fire devices.

Features include:

  • Data and Analytics collection for cross-channel engagement
  • Push Notifications
  • Content Cards
  • Feature Flags
  • In-app messages
  • Banners

For more information, visit the Fire OS integration guide.

Android TV

Use the Braze Android SDK to integrate with Android TV devices.

Features include:

  • Data and Analytics collection for cross-channel engagement
  • Content Cards
  • Feature Flags
  • In-app messages
    • To show HTML messages on non-touch environments like TVs, set com.braze.configuration.BrazeConfig.Builder.setIsTouchModeRequiredForHtmlInAppMessages to false (available from Android SDK v23.1.0)
  • * Push Notifications (Manual Integration Required)
    • Push notifications are not supported natively on Android TV. To learn why, see Google’s Design Guidelines. You may however, do a manual integration of Push notification UI to achieve this. See our documentation on how to set this up.
  • Banners

For more information, visit the Android SDK integration guide.

LG webOS

Use the Braze Web SDK to integrate with LG webOS TVs.

Features include:

  • Data and analytics collection for cross-channel engagement
  • Content Cards (via Headless UI)
  • Feature Flags
  • In-app messages (via Headless UI)
  • Banners

For more information, visit the Web Smart TV integration guide.

Samsung Tizen

Use the Braze Web SDK to integrate with the Samsung Tizen TVs.

Features include:

  • Data and analytics collection for cross-channel engagement
  • Content Cards (via Headless UI)
  • Feature Flags
  • In-app messages (via Headless UI)
  • Banners

For more information, visit the Web Smart TV integration guide.

Roku

Use the Braze Roku SDK to integrate with Roku TVs.

Features include:

  • Data and analytics collection for cross-channel engagement
  • In-app messages (via Headless UI)
    • Webviews are not supported by the Roku platform, so HTML in-app messages are therefore not supported.
  • Feature Flags

For more information, visit the Roku integration guide.

Apple TV OS

Use the Braze Swift SDK to integrate with tvOS. Keep in mind, the Swift SDK doesn’t include any default UI or views for tvOS, so you will need to implement your own.

Features include:

  • Data and analytics collection for cross-channel engagement
  • Content Cards (via Headless UI)
  • Feature Flags
  • In-app messages (via Headless UI)
    • Webviews are not supported by the tvOS platform, so HTML in-app messages are therefore not supported.
    • See our sample app to learn more about how to use a Headless UI for customized messaging on tvOS.
  • Silent push notifications and update badging
  • Banners

For more information, visit the iOS Swift SDK integration guide.

Apple Vision Pro

Use the Braze Swift SDK to integrate with visionOS. Most features available on iOS are also available on visionOS, including:

  • Analytics (sessions, custom events, purchases, etc.)
  • In-App Messaging (data models and UI)
  • Content Cards (data models and UI)
  • Push Notifications (user-visible with action buttons and silent notifications)
  • Feature Flags
  • Location Analytics
  • Banners

For more information, visit the iOS Swift SDK integration guide.

App targeting

To target OTT apps for messaging, we recommend creating a segment specific to your OTT app.

A segment created using the Android OTT app.

Headless UI

With headless UI, Braze will deliver a data model, such as JSON, that your app can read and use within a UI your app controls. This data will contain the fields configured in the dashboard (title, body, button text, colors, etc.) which your app can read and display accordingly. For more information about custom handling messaging, see the following:

Android SDK

Swift SDK

Web SDK
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