Okendo

Okendo, a unified customer marketing platform, makes it easy to cultivate advocacy, scale word-of-mouth, and maximize lifetime value to mobilize your customers for faster and more efficient growth.

This integration is maintained by Okendo.

About the integration

The Braze integration with Okendo works across multiple products in Okendo’s platform, including Reviews, Loyalty, Referrals, Surveys, and Quizzes. Okendo sends custom events and user attributes to Braze, which can be used to personalize and trigger messages.

Prerequisites

Requirement	Description
Okendo account	An Okendo account is required to take advantage of this partnership.
Braze REST API key	A Braze REST API key with users.track permissions. This can be created in the Braze dashboard from Settings > API Keys.
Braze REST endpoint	Your REST endpoint URL. Your endpoint depends on the Braze URL for your instance.

Integration

Step 1: Set up Braze Connector in Okendo

1. In Okendo, go to Settings > Integrations > Email & SMS > Braze
2. Add the API endpoint and API key to the Integration settings.

Step 2: Configure your identifier

The external_id field is used to identify the user associated with each event. Toggle on Use Shopify Customer ID for Braze user identification to associate the field with Shopify Customer IDs. Otherwise, toggle it off to associate it with each user’s email address.

Syncing Okendo events and attributes to Braze

Custom events

Review events

• Okendo Review Created
• Okendo Review Request

Referral events

• Sent Okendo Referral
• Opted In to Okendo Referrals
• Okendo Referral Invitation
• Received Okendo Referral Coupon
• Redeemed Okendo Referral Coupon
• Okendo Referral Rejected

Loyalty events

• Enrolled in Okendo Loyalty
• Okendo Loyalty Points Awarded
• Okendo Loyalty Points Redeemed
• Okendo Loyalty Tier Changed
• Okendo Loyalty Points Adjusted

Survey event

• Submitted Okendo Survey

Quiz event

• Submitted Okendo Quiz

Custom attributes

Okendo sends user profile data as custom attributes in Braze, which can be used to create audience segments. Examples include:

• Profile questions asked in surveys and during a review submission, such as age, birthday, skin type, and hair color
• Review metrics such as Average Review Rating and Average Review Sentiment
• Loyalty metrics such as Points Balance and VIP Tier
• Referrals metrics such as the Number of Successful Referrals and Total Referral Revenue
• NPS score collected from a survey

Using Braze with Okendo products

Depending on the Okendo product, you must complete additional steps to use Braze and Okendo together. Refer to the following articles for more details:

• Integrating Reviews with Braze
• Integrating Loyalty with Braze
• Integrating Referrals with Braze
• Integrating Surveys with Braze
• Integrating Quizzes with Braze