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Low campaign or Canvas conversions

Conversions occur when your user performs an action within your message that you defined during the creation of your campaign.

Your conversions might not be as high as you expect them to be when compared to previous campaigns or your expectations. Conversions are a tricky business, but they are dependent on a few simple functions in our platform: event tracking and conversion deadlines.

To quickly troubleshoot why that is, we recommend that you check event tracking and conversion deadlines.

Event tracking

When a campaign triggers a session start or custom event, you want to ensure that this event, or session is happening frequently enough to trigger the message. Check this data on the Overview (for session data) or Custom Events pages:

The Custom Events page with the statistics for Custom Event Counts.

Conversion deadlines

For each conversion event that you select per campaign, you set the deadline. This means you are setting a time limit within which a conversion must happen in order for it to count towards each respective campaign.

Check that you’ve reviewed information on calculating conversions in order to understanding your campaign metrics. For user conversions in Canvas, refer to Canvas FAQs.

Still need help? Open a support ticket.

Last updated on May 6, 2021

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