Deleting users via API

When you delete a user via the Braze REST API, the following events occur:

• The Lifetime Users count will be updated to account for the newly deleted users.
• The entire user profile will be deleted.
• The deleted user will still count towards the aggregated conversion percentage. Custom event counts and purchase counts will not be updated for deleted users.

After a user is deleted, Braze does not keep any of the following data:

• Any attributes that the user had
• Email address
• Phone number
• External user ID
• Gender
• Country
• Language
• Other similar data

Last updated on July 26, 2022