Deleting users via API
When you delete a user via the Braze REST API, the following events occur:
- The Lifetime Users count will be updated to account for the newly deleted users.
- The entire user profile will be deleted.
- The deleted user will still count towards the aggregated conversion percentage. Custom event counts and purchase counts will not be updated for deleted users.
After a user is deleted, Braze does not keep any of the following data:
- Any attributes that the user had
- Email address
- Phone number
- External user ID
- Gender
- Country
- Language
- Other similar data
Last updated on July 26, 2022