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Deleting users via API

When you delete a user via the Braze REST API, the following events occur:

  • The Lifetime Users count will be updated to account for the newly deleted users.
  • The entire user profile will be deleted.
  • The deleted user will still count towards the aggregated conversion percentage. Custom event counts and purchase counts will not be updated for deleted users.

After a user is deleted, Braze does not keep any of the following data:

  • Any attributes that the user had
  • Email address
  • Phone number
  • External user ID
  • Gender
  • Country
  • Language
  • Other similar data

Last updated on July 26, 2022

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