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Removing users via API

When you remove a user via the Braze REST API, the following data is deleted (nulled):

  • Any attributes that the user had
  • Email address
  • Phone number
  • External user ID
  • Gender
  • Country
  • Language

When you remove a user via the Braze REST API, the following events occur:

  • The user profile is anonymized.
  • The Lifetime Users count will be updated to account for the newly anonymized users.
  • The anonymized user will still count towards the aggregated conversion percentage. Custom event counts and purchase counts will not be updated for anonymized users.

Multiple profiles with a shared email address

Let’s say you want to merge multiple user profiles that share the same email address.

To merge these user profiles:

  1. Identify any users with duplicate email addresses.
  2. Export all the attributes of a single profile.
  3. Import those attributes to the user profile either via API or CSV.
  4. Remove the users via API, essentially deleting these duplicate users and the data outlined above.

Last updated on September 13, 2023

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