Export user profile by segment

Use this endpoint to export all the users within a segment.

User data is exported as multiple files of user JSON objects separated by new lines (i.e., one JSON object per line). Data is exported to an automatically generated URL, or to an S3 bucket if this integration is already set up.

This endpoint is currently not supported by Google Cloud Storage.

Note that a company may run at most one export per segment using this endpoint at a given time. Wait for your export to complete before retrying.

Rate limit

We apply the default Braze rate limit of 250,000 requests per hour to this endpoint, as documented in API rate limits.

Credentials-based response details

If you have added your S3 or Azure credentials to Braze, then each file will be uploaded in your bucket as a ZIP file with the key format that looks like segment-export/SEGMENT_ID/YYYY-MM-dd/RANDOM_UUID-TIMESTAMP_WHEN_EXPORT_STARTED/filename.zip. If using Azure, make sure that you have the Make this the default data export destination box checked in the Azure partner overview page in Braze. Generally, we will create 1 file per 5,000 users to optimize processing. Exporting smaller segments within a large workspace may result in multiple files. You can then unzip the files and concatenate all of the json files to a single file if needed. If you specify an output_format of gzip, then the file extension will be .gz instead of .zip.

We strongly suggest that customers who use this endpoint set up their own S3 or Azure credentials so that customers can enforce their own bucket policies on the export. If you do not have your cloud storage credentials provided, the response to the request provides the URL where a ZIP file containing all the user files can be downloaded. The URL will only become a valid location once the export is ready.

Be aware that if you do not provide your cloud storage credentials, there is a limitation on the amount of data that you can export from this endpoint. Depending on the fields you’re exporting and the number of users, the file transfer may fail if it is too large. A best practice is to specify which fields you want to export using ‘fields_to_export’ and specifying only the fields you need in order to keep the size of the transfer lower. If you are getting errors generating the file, consider breaking your user base up into more segments based on a random bucket number (e.g., create a segment where random bucket number <1000, between 1000 and 2000, etc).

In either scenario, you may optionally provide a callback_endpoint to be notified when the export is ready. If the callback_endpoint is provided, we will make a post request to the provided address when the download is ready. The body of the post will be “success”:true. If you have not added S3 credentials to Braze, then the body of the post will additionally have the attribute url with the download URL as the value.

Larger user bases will result in longer export times. For example, an app with 20 million users could take an hour or more.

Request body

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Content-Type: application/json
Authorization: Bearer YOUR-REST-API-KEY

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{
  "segment_id" : (required, string) identifier for the segment to be exported,
  "callback_endpoint" : (optional, string) endpoint to post a download URL to when the export is available,
  "fields_to_export" : (required, array of string) name of user data fields to export, you may also export custom attributes. *Beginning April 2021, new accounts must specify specific fields to export.
  "output_format" : (optional, string) when using your own S3 bucket,  specifies file format as 'zip' or 'gzip'. Defaults to zip file format
}

Request parameters

Example request

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curl --location --request POST 'https://rest.iad-01.braze.com/users/export/segment' \
--header 'Content-Type: application/json' \
--header 'Authorization: Bearer YOUR-REST-API-KEY' \
--data-raw '{
  "segment_id" : "segment_identifier",
  "callback_endpoint" : "example_endpoint",
  "fields_to_export" : ["first_name", "email", "purchases"],
  "output_format" : "zip"
}'

Fields to export

The following is a list of valid fields_to_export. Using fields_to_export to minimize the data returned can improve response time of this API endpoint:

Important reminders

• The fields for custom_events, purchases, campaigns_received, and canvases_received will contain only contain data from the last 90 days.
• Both custom_events and purchases contain fields for first and count. Both of these fields will reflect information from all time, and will not be limited to just data from the last 90 days. For example, if a particular user first did the event prior to 90 days ago, this will be accurately reflected in the first field, and the count field will take into account events that occurred prior to the last 90 days as well.
• The number of concurrent segment exports a company can run at the endpoint level is capped at 100. Attempts that surpass this limit will result in an error.

Response

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Content-Type: application/json
Authorization: Bearer YOUR-REST-API-KEY
{
    "message": (required, string) the status of the export, returns 'success' when completed without errors,
    "object_prefix": (required, string) the filename prefix that will be used for the JSON file produced by this export, e.g., 'bb8e2a91-c4aa-478b-b3f2-a4ee91731ad1-1464728599',
    "url" : (optional, string) the URL where the segment export data can be downloaded if you do not have your own S3 credentials
}

Once made available, the URL will only be valid for a few hours. As such, we highly recommend that you add your own S3 credentials to Braze.

Sample user export file output

User export object (we will include the least data possible - if a field is missing from the object it should be assumed to be null, false, or empty):

• All fields
• Sample output

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{
    "created_at": (string),
    "external_id" : (string),
    "user_aliases" : [
      {
        "alias_name" : (string),
        "alias_label" : (string)
      }
    ],
    "braze_id": (string),
    "first_name" : (string),
    "last_name" : (string),
    "email" : (string),
    "dob" : (string) date for the user's date of birth,
    "home_city" : (string),
    "country" : (string) ISO-3166-1 alpha-2 standard,
    "phone" : (string),
    "language" : (string) ISO-639-1 standard,
    "time_zone" : (string),
    "last_coordinates" : (array of float) [lon, lat],
    "gender" : (string) "M" | "F",
    "total_revenue" : (float),
    "attributed_campaign" : (string),
    "attributed_source" : (string),
    "attributed_adgroup" : (string),
    "attributed_ad" : (string),
    "push_subscribe" : (string) "opted_in" | "subscribed" | "unsubscribed",
    "email_subscribe" : (string) "opted_in" | "subscribed" | "unsubscribed",
    "custom_attributes" : (object) custom attribute key-value pairs,
    "custom_events" : [
      {
        "name" : (string),
        "first" : (string) date,
        "last" : (string) date,
        "count" : (int)
      },
      ...
    ],
    "purchases" : [
      {
        "name" : (string),
        "first" : (string) date,
        "last" : (string) date,
        "count" : (int)
      },
      ...
    ],
    "devices" : [
      {
        "model" : (string),
        "os" : (string),
        "carrier" : (string),
        "idfv" : (string) only included for iOS devices when IDFV collection is enabled,
        "idfa" : (string) only included for iOS devices when IDFA collection is enabled,
        "google_ad_id" : (string) only included for Android devices when Google Play Advertising Identifier collection is enabled,
        "roku_ad_id" : (string) only included for Roku devices,
        "ad_tracking_enabled" : (bool)
      },
      ...
    ],
    "push_tokens" : [
      {
        "app" : (string) app name,
        "platform" : (string),
        "token" : (string)
      },
      ...
    ],
    "apps" : [
      {
        "name" : (string),
        "platform" : (string),
        "version" : (string),
        "sessions" : (integer),
        "first_used" : (string) date,
        "last_used" : (string) date
      },
      ...
    ],
    "campaigns_received" : [
      {
        "name" : (string),
        "last_received" : (string) date,
        "engaged" : 
         {
           "opened_email" : (bool),
           "opened_push" : (bool),
           "clicked_email" : (bool),
           "clicked_triggered_in_app_message" : (bool)
          },
          "converted" : (bool),
          "api_campaign_id" : (string),
          "variation_name" : (optional, string) exists only if it is a multivariate campaign,
          "variation_api_id" : (optional, string) exists only if it is a multivariate campaign,
          "in_control" : (optional, bool) exists only if it is a multivariate campaign
        },
      ...
    ],
    "canvases_received": [
      {
        "name": (string),
        "api_canvas_id": (string),
        "last_received_message": (string) date,
        "last_entered": (string) date,
        "variation_name": (string),
        "in_control": (bool),
        "last_exited": (string) date,
        "steps_received": [
          {
            "name": (string),
            "api_canvas_step_id": (string),
            "last_received": (string) date
          },
          {
            "name": (string),
            "api_canvas_step_id": (string),
            "last_received": (string) date
          },
          {
            "name": (string),
            "api_canvas_step_id": (string),
            "last_received": (string) date
          }
        ]
      },
      ...
    ],
    "cards_clicked" : [
      {
        "name" : (string)
      },
      ...
    ]
}

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{
    "created_at" : "2020-07-10 15:00:00.000 UTC",
    "external_id" : "A8i3mkd99",
    "user_aliases" : [
      {
        "alias_name" : "user_123",
        "alias_label" : "amplitude_id"
      }
    ],
    "braze_id": "5fbd99bac125ca40511f2cb1",
    "random_bucket" : 2365,
    "first_name" : "Jane",
    "last_name" : "Doe",
    "email" : "[email protected]",
    "dob" : "1980-12-21",
    "home_city" : "Chicago",
    "country" : "US",
    "phone" : "+442071838750",
    "language" : "en",
    "time_zone" : "Eastern Time (US & Canada)",
    "last_coordinates" : [41.84157636433568, -87.83520818508256],
    "gender" : "F",
    "total_revenue" : 65,
    "attributed_campaign" : "braze_test_campaign_072219",
    "attributed_source" : "braze_test_source_072219",
    "attributed_adgroup" : "braze_test_adgroup_072219",
    "attributed_ad" : "braze_test_ad_072219",
    "push_subscribe" : "opted_in", 
    "push_opted_in_at": "2020-01-26T22:45:53.953Z",
    "email_subscribe" : "subscribed",
    "custom_attributes": 
    {
      "loyaltyId": "37c98b9d-9a7f-4b2f-a125-d873c5152856",
      "loyaltyPoints": "321",
       "loyaltyPointsNumber": 107
    },
    "custom_events": [
      {
        "name": "Loyalty Acknowledgement",
        "first": "2021-06-28T17:02:43.032Z",
        "last": "2021-06-28T17:02:43.032Z",
        "count": 1
      },
      ...
    ],
    "purchases": [
      {
        "name": "item_40834",
        "first": "2021-09-05T03:45:50.540Z",
        "last": "2022-06-03T17:30:41.201Z",
        "count": 10
      },
      ...
    ],
    "devices": [
      {
        "model": "Pixel XL",
        "os": "Android (Q)",
        "carrier": null,
        "device_id": "312ef2c1-83db-4789-967-554545a1bf7a",
        "ad_tracking_enabled": true
      },
      ...
    ],
    "push_tokens": [
      {
        "app": "MovieCanon",
        "platform": "Android",
        "token": "12345abcd",
        "device_id": "312ef2c1-83db-4789-967-554545a1bf7a",
        "notifications_enabled": true
      },
      ...
    ],
    "apps": [
      {
        "name": "MovieCannon",
        "platform": "Android",
        "version": "3.29.0",
        "sessions": 1129,
        "first_used": "2020-02-02T19:56:19.142Z",
        "last_used": "2021-11-11T00:25:19.201Z"
      },
      ...
    ],
    "campaigns_received": [
      {
        "name": "Email Unsubscribe",
        "api_campaign_id": "d72fdc84-ddda-44f1-a0d5-0e79f47ef942",
        "last_received": "2022-06-02T03:07:38.105Z",
        "engaged": 
        {
           "opened_email": true
        },
        "converted": true,
        "multiple_converted": 
        {
          "Primary Conversion Event - A": true
        },
        "in_control": false,
        "variation_name": "Variant 1",
        "variation_api_id": "1bddc73a-a134-4784-9134-5b5574a9e0b8"
      },
      ...
    ],
    "canvases_received": [
      {
        "name": "Non Global  Holdout Group 4/21/21",
        "api_canvas_id": "46972a9d-dc81-473f-aa03-e3473b4ed781",
        "last_received_message": "2021-07-07T20:46:24.136Z",
        "last_entered": "2021-07-07T20:45:24.000+00:00",
        "variation_name": "Variant 1",
        "in_control": false,
        "last_entered_control_at": null,
        "last_exited": "2021-07-07T20:46:24.136Z",
        "steps_received": [
          {
            "name": "Step",
            "api_canvas_step_id": "43d1a349-c3c8-4be1-9fbe-ce708e4d1c39",
            "last_received": "2021-07-07T20:46:24.136Z"
          },
          ...
        ]
      }
      ...
    ],    
    "cards_clicked" : [
      {
        "name" : "Loyalty Promo"
      },
      ...
    ]
}