In-App Messages

In-App Messages help you get content to your user without interrupting their day with a push notification. Customized and tailored in-app messages enhance the user experience and help your audience get the most value out of your app. With a variety of layouts and customization tools to choose from, in-app messages engage your users more than ever before.

To see examples of in-app messages, check out our Case Studies.

In-App Message Types

Braze currently offers the following default in-app message types:

Each in-app message type is customizable across content, images, icons, click actions, analytics, display, and delivery.

All in-app messages inherit their prototype from appboy.InAppMessage, which defines basic behavior and traits for all in-app messages. The protypical subclasses are appboy.SlideUpMessage, appboy.ModalMessage, appboy.FullScreenMessage, and appboy.HtmlMessage.

Expected Behaviors by Message Types

These are what it looks like for your users to open one of our out-of-the-box in-app message types.

SlideUp in-app messages are so-named because traditionally on mobile platforms they “slide up” or “slide down” from the top or bottom of the screen. In the Braze Web SDK, these messages are displayed as more of a Growl or Toast style notification, to align with the web’s dominant paradigm. They cover a small portion of the screen and provide an effective and non-intrusive messaging capability.


Slideup Behavior


Full in-app messages are useful for maximizing the content and impact of your user communication. On narrow browser windows (e.g. the mobile web), full in-app messages take up the entire browser window. On larger browser windows, full in-app messages appear similarly to modal in-app messages. The upper half of a full in-app message contains an image and the lower half allows up to eight lines of text as well as up to two click action and analytics enabled buttons


Full-Screen Behavior


HTML in-app messages are useful for creating fully customized user content. User-defined HTML is displayed in an iframe and may contain rich content, such as images, fonts, videos, and interactive elements, allowing for full control over message appearance and functionality. These support a JavaScript appboyBridge interface to call methods on the Braze Web SDK from within your HTML, see Best Practices for more details.

The following example shows a paginated HTML in-app message:

HTML5 Example

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