According to Gartner, 63% of digital marketing leaders struggle with personalization. Even with the customer at the center of marketing strategy, brand leaders are challenged to convert an enormous amount of data into actionable insights that connect customer engagement with bottom-line business objectives.
Myles Kleeger, President and Chief Customer Officer at Braze, will lead an interactive discussion around the shifting landscape of first-party vs. third-party data and how it is shaping customer engagement practices. Use-case examples will illustrate how APAC businesses build a real-time view of their customers and leverage dynamic content personalization to drive business outcomes.
Reserve your seat and learn how successful companies can:
Connect sophisticated customer engagement strategies to achieve organizational objectives and key results
Recognize the value of first-party data as the disappearance of cookies limits effective use of third-party sources
Understand how to adapt marketing strategies to recent major changes from Apple
Apply this session’s insights immediately, with practical examples of personalization that improves customer engagement
Today’s top global brands are sending tens of billions of messages per month to over 3 billion monthly active users (MAU) with Braze.