How BlockFi Delivers Personalized Customer Experiences Powered by Data

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Magith Noohukhan
Customer Engagement Evangelist at Braze
Melanie Kirshner
Senior Solutions Engineer at Segment
Matt Groff
Director of Growth Engagement at BlockFi

As the bar for customer engagement becomes higher, brands need to adapt to a quickly evolving and challenging landscape to stand out from the competition quickly. What drives today’s industry-leading brands to rethink their technology roadmap, and what’s the secret behind exceptional, enduring companies?

Join experts from Braze, Segment, and BlockFi, a fast-growing crypto-lending platform, to explore how brands can leverage data that redefines how they speak to their customers. Plus, discover how BlockFi created highly personalized messages and transformed their cross-channel engagement strategy to drive stronger business results.


Today’s top global brands are sending tens of billions of messages per month to over 3 billion monthly active users (MAU) with Braze.